AFi’s “Ask Matty” Mattel Q&A Answers for July 15th, 2010
July 15, 2010

Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.     

Q1. I understand that Filmation is still off the table for MOTUC but what about characters featured on the Monogram model kit boxes or foreign MOTU comics? Could Meteorbs be done as regular figures styled like the respective orbs? While these sound like the last thing anything would want I’ve seen some amazing customs of these. The drivers of the Monogram Talon Fighter, Rotar and Attak Trak would all make great figures, as would Goatman and a Morc Rider.

A1. The comics are not something we have access to right now, but the model kit drivers are. No plans to announce right now, but this is something we have reviewed.


Q2.   With the success of the JLU Lobo sale, IF you chose to do more oversized JLU figures for sale on would the next figure be produced in larger quantities than Lobo was, so that it would last longer on the website, or do you think that you have the quantities correct for the amount of JLU fans willing to buy JLU figures at a higher cost?

A2. We actually have a chunk of Lobo production we held back for SDCC since we know fans want to purchase a JLU item at SDCC. We will continue to evaluate production quota, but nothing we can comment on now.


Q3.   Earlier this month at least three distinct e-tailers had listed pre-orders for the latest wave of JLU singles and even the newest three packs.  Now two of those retailers are sending out notices that all JLU pre-orders are canceled and that Mattel will no longer be selling these pre-solicied JLU figures through on-line outlets.   Can you let us in on what happened there?  Many JLU fans were greatly looking forward to being able to pre-order and be guaranteed their JLU figures instead of going on the endless hunt looking for them at area Target stores.

A3. These retailers were given incorrect information and we have updated sales to rectify this. JLU is indeed open to online retailers in fall 2010, but it is up to each individual retailer to decide if they are taking singles and three-packs.

Q4.  I really like the pictures for the DCUC Jack Knight figure but have 2 questions:
a. We’ve not seen the back yet – does his jacket have the big sheriff’s-badge star?
b. Why the soul patch? His comic appearances have him with either a full goatee or clean shaven.

A4. Yes, he will have the star on his back. As for his appearance, this was a design choice made by the Four Horsemen.


Q5.  ToyGuru – Have you actually tried ordering product from yourself when new items go on sale? Like sat down AT a computer at 9:00, put in your information and placed an actual order through Digital River?  Not a "test run" or a simulation, and actual order, during the rush from beginning to end?


A5. From Toy Guru: “Yes I have experienced both positive and negative experiences. We are well aware there are still strides to make so that the buying experience is as easy as possible and we are very committed to constant improvements!”


The next Q&A will be August 15th so we’ll need questions by July 29th, so send us your post-Comic Con questions!   Remember they can be about any Mattel product including MOTUC, Ghostbusters and Cars. You can submit new questions in this thread.

You can find our past Q&A’s here. And you can discuss the answers at our Mattel board


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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