@Mattel Releases New Wave of #JusticeLeagueAction Figures With New Card Art
February 12, 2018

The Justice League Action 4″ figures have been a little slow to take hold in the market.  While the 12″ line has been available at most retailers since the launch of the line, originally you could only find the 4″ scale figures at Toys R Us.  Now with the post-Holiday toy aisle re-sets they are appearing at more retailers.  So far we have gotten 2 waves of figures in that scale, the most recent being the wave with Firestorm and Lex Luthor.

It’s a great line, that I would love to report more on, since I was a huge fan of the Justice League Unlimited toy line, but sadly Mattel’s Boys marketing group seems unwilling to talk to collector press anymore, so our only information comes from the cardbacks when a new wave hits store.  You may recall several weeks ago when I discovered the Lobo and Mr. Mind figures on the back of an new JLA vehicle’s packaging. Now two more discoveries have been made.

Late last week I came across wave 3 at a local Walmart, and not only did this wave feature new card art from the previous waves, it also gave us a new hero figure, a new villain figure and a new Bat-variant. At least I THINK this is wave 3… it might be wave 4?  As I was doing research on this article I came across the news that there has also been a Flash and Blue Beetle figure released in the 4″ line on the OLD style of card that I have never seen before:



Have any of you found these two figures in a store?

As you will recall, the first waves came on this type of card that featured Superman, Batman and Wonder Woman in the upper left corner:

The new cards caught my attention because now they feature a large image of the character in that upper left quadrant.  In this new wave they have re-released the original wave 1 Batman and Superman with the exact same accessories and decos, but on the new card art:

As mentioned earlier there is a new Batman variant in the wave – Arctic Batman:

The other 2 new characters in this wave were shown on the card back, but not present at this store.  Fortunately our own Captain Collector found them at his local Walmart this weekend and snapped some pictures for us.  Here are Mr. Freeze and Swamp Thing:

Steve picked up the Swamp Thing figure so we get to see him open and compare him to the JLU figures, since he was a character that was never released in that prolific line of figures:

It’s nice to see this line is starting to pick up some momentum and get some fun new characters, some that we have never seen in this animated style.  And we also know there are some characters that have been made as 12″ figures but not as 4″ figures yet, such as Hawkman, Plastic Man and Booster Gold.

Hopefully there will be some information about this line this weekend at Toy Fair.  Time will tell but we will bring you the news as we are able to discover it.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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