Mattel Responds to the MOTUC Find at a California Walmart.
January 9, 2013

One of the big stories last week in the collector world was the appearance of two Mattel Masters of the Universe Classics figures at a single Southern California Walmart.  As reported… everywhere, an endcap of first issue Robotos and Gygors showed up at the Walmart in Moreno Valley, at prices lower than originally offered on MattyCollector.com.

Naturally the internet exploded with this news and all have been asking Mattel for some answers.  There was some discussion about it here on AFi and we discussed it this week on the latest episode of the “Geek Shall Inherit” podcast.

Answers came yesterday in the form of Scott replying to this question on the MattyCollector.com message boards.  Below is the original question:

By now you may have heard that someone found Roboto and Gygor inside Wal-Mart for $16.97 and $24.97. Is Mattel planning on selling remaining CS stock to Wal-Mart and why is there only one sighting of this? Why does only one Wal-Mart carry these?

Can you give us some insight?

It took a few days to track down the answer, but yesterday Scott responded:

It took us a few days to get to the bottom of this one. Bottom line is these items were not sold to WMT. They appear to be at only one single location and this WMT acquired them on the secondary market from a third party. Mattel did not set up this end cap or this promotion. There are no plans for MOTUC to be distributed at retail at this time. Maybe the toy aisle manager is a big MOTU fan. Not really sure, but this is not a Mattel program. That I can confirm.

So, as you can see this was a fluke and not any new imitative from Mattel to dump product or to put MOTUC at retail.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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