Mattel SDCC news and announcements!
July 2, 2008

Hey toy fans of all ages,

Well it is that time again. Mattel is gearing up for our really big show down in San Diego at the annual Comic Con July 23-27th 2008.

We’ll be there in full force with the largest booth presence we’ve ever had to meet and greet toy fans of all ages. There will be some fantastic give-aways, fan panels and huge reveals from all your favorite Mattel lines include DCUC, JLU, Infinite Heroes, CARS, Batman the Dark Knight and more. Plus we guarantee a few surprises to help kick off our new Masters of the Universe Classics line- you won’t want to miss out!

And don’t forget some amazing unique exclusives at the show. Details about Lobo, Grayskull, Giganta, McQueen and a few other surprises are below. And be sure to stick around for the biggest news of them all… Starting the Monday after Comic Con, because you demanded it, Mattel will be launching a brand new Collector Website with the latest news, updates, previews and – the big one – EXCLUSIVE action figures from your favorite Mattel toy lines like CARS, DCU and more! Wait – you want more? – this new site will also be the EXCLUSIVE home of Masters of the Universe Classic action figures with a new character available EACH MONTH starting this fall!

Of course we’ll have more details including the URL name at San Diego Comic Con, but we wanted to make sure to give online toy fans the scoop first. Oh – and to kick off the new online store, we’ll be putting aside a very limited number of each of this year’s SDCC exclusives which will go on sale on the new collector web site at 8:00 am Eastern Standard Time on July 28th.

Check out below for more details and we’ll see you in San Diego!

San Diego Comic Con Exclusives

Master of the Universe Classics King Grayskull™ $30.00

At long last, the original most powerful man in the universe is coming to toy shelves as a Comic Con exclusive! King Grayskull™ is the inaugural MOTU Classics highly detailed fully articulated action figure sculpted by the Four Horsemen. Grayskull comes in a brand new package featuring lights and sounds which transforms into a mini Castle Grayskull™ playset. A randomly packed variant chase version shows Grayskull as a “statue” as Prince Adam first encountered him. Both versions include Power Sword, shield and battle ax accessories.


 

He-Man and the Masters of the Universe™ DVD Vol 3 – Exclusive King Grayskull™ Cover! $25.00

Complete your collection of the most recent MOTU animated series before the street date with this exclusive variant cover featuring non other than King Grayskull himself. Available first at San Diego Comic Con, be sure to relive the final season of this groundbreaking series before any one else!

DC Universe™ Classics Lobo™ – $25.00

About fraggin time Mattel made an action figure outta the Main Man! Lobo comes complete with big mutha guns, chain and his faithful pet dawg. Also includes 3D packaging with glasses for both you and Lobo~! Not to be missed!

 

DC Universe™ Justice League Unlimited Giganta™ -$20.00

At long last one of the most requested female villains from the JLU animated series is available in the Mattel action figure line. Comic Con exclusive features not only a 4” scale Giganta, but a larger 8” version as well to play out her super growth powers! Comes complete in window box packaging.

 

CARS LIGHTNING STORM LIGHTNING McQUEEN™ $15.00

Premiering at Comic Con San Diego LIGHTNING STORM LIGHTNING McQUEEN™
is ready for the big time complete with missiles, wings and rockets. Complete your CARS die cast collection this summer. Comes with exclusive stand and window box packaging.

Funkeys Exclusive Ladybug – $10.00

A brand new Funkeys experience with unique online play. Still not consumed by the Funkey’s world? Stop by and pick up a starter kit as well and get your Funkey in full gear!

Mattel Events:

Thursday:

11:00 – 12:00 Frank Varela Signing
Come get your packaging signed and meet up with Mattel’s own Frank Varela, graphic/concept artist on popular SDCC exclusives like Grundy, Man-Bat and this year’s Lobo.

Mattel Booth

12:00 – CARS Reveal
Come for an unveiling unlike anything in this galaxy for the CARS line.
Mattel booth

1:00 – 2:00 Four Horsemen Signig
Meet and get your DCUClassics and MOTU figures signed by the premier sculptors of action figure culture, the Four Horsemen! Members of the sculpting team will be at the Mattel booth and will be happy to sign any current or past Mattel product they have worked on.

Mattel Booth

2:00- 3:00 - Keith Giffen Signing
Appearing courtesy of DC Comics, Mr. Giffen, creator of Lobo will be on hand to sign your Comic Con Exclusives.
Mattel Booth

3:00 – 5:00 – Emiliano Santalucia Signing and Sketches
Emiliano, the talented cover artist on the recent MOTU animated series and a slew of comic books will be at the Mattel booth to sign your Grayskull DVDs and do one-of-a-kind sketches of your favorite MOTU characters!

5:30 – 6:30 – Action Figure Times Panel
Members of Mattel’s team will be on this panel to discuss the latest in toy culture.
Room 3

Friday:

11:30 – 12:30 Mattel and DC Comics – a heroic partnership. You’ve been a fan of Mattel’s popular DC toy lines, now find out the latest news, sneak peaks and behind the scenes scoop on your favorite Mattel/DC action figures including DC Universe Classics, Justice League Unlimited, The Dark Knight, Infinite Heroes, plus exciting new lines like Batman Brave and the Bold as well as the world premier of brand new action figures. Join Mattel toy designers, DC Comics and Warner Bros. Entertainment for an insightful Q&A. Not to be missed! Room 8. And as a bonus, Matty, the Original Mattel Toy Guru will appear live in person to unveil for the first time his exciting new plans for DC action figure collectable web site from Mattel
Room 8

1:00 – 2:00 Four Horsemen Signing
Meet and get your DCUClassics and MOTU figures signed by the premier sculptors of action figure culture, the Four Horsemen! Members of the sculpting team will be at the Mattel booth and will be happy to sign any current or past Mattel product they have worked on.

Mattel Booth

2:00- 3:00 - Keith Giffen Signing
Appearing courtesy of DC Comics, Mr. Giffen, creator of Lobo will be on hand to sign your Comic Con Exclusives.
Mattel Booth

5:00-6:00 – Masters of the Universe Classics Toy Line Update Mattel is ecstatic to announce a brand new action figure line featuring highly detailed fully articulated characters from the entire MOTU world aimed at the discriminating collector. Come help celebrate the return of He-Man to toy shelves everywhere with a special screening of Episode 35 –The Power of Grayskull featuring our San Diego Comic Con exclusive King Grayskull in his first starring roll.

Then stay for an insightful Q & A with Mattel designers, marketing managers and special guests the Four Horsemen for the latest news on this exciting new toy line.! As a special bonus, Matty, the original Mattel Toy Guru will appear live in person to reveal his plans for new MOTU collectable web site from Mattel!

Room 8

Saturday:

11:00 – 12:00 Frank Varela Signing
Come get your packaging signed and meet up with Mattel’s own Frank Varela, graphic/concept artist on popular SDCC exclusives like Grundy, Man-Bat and this year’s Lobo.

Mattel Booth

1:00 – 2:00 Four Horsemen Signing
Meet and get your DCUClassics and MOTU figures signed by the premier sculptors of action figure culture, the Four Horsemen! Members of the sculpting team will be at the Mattel booth and will be happy to sign any current or past Mattel product they have worked on.

Mattel Booth

1:00 – Spirit of Grayskull raffle
You must be present to win!
Mattel Booth

3:00 – 5:00 – Emiliano Santalucia Signing and Sketches
Emiliano, the talented cover artist on the recent MOTU animated series and a slew of comic books will be at the Mattel booth to sign your Grayskull DVDs and do one-of-a-kind sketches of your favorite MOTU characters!

Mattel Booth

4:30 – 5:30 Action Figure Insider: Plastically Incorrect
Members of the Mattel team will be at this panel on the state of the toy industry.
Room 30AB

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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