Mattel Sub Update: MOTUC at Big Lots – and other reasons to sub for 2014
August 1, 2013

It seems that some fans think because 4 old MOTUC items appeared at some Big Lots stores this month, that suddenly means that all MOTUC would eventually show up at discount retailers and that there would be no need to subscribe to the 2014 Subs.     Scott posted the following update on the MattyCollector message boards to set those fans straight.



As people are gearing up to subscribe for 2014, I wanted to make sure and clarify any outstanding issues or questions. One that I see popping up on the boards is the recent supply of MOTUC figures at some discount chains like Big Lots. I’ve seen some fans have concerns about why they should subscribe when “they can just wait it out and see more MOTUC at discount”.

The direct answer is; you won’t.

As announced back in Dec 2012, product that went unsold on Cyber Monday 2012 (all 2011 and earlier) would be going to discount channels to clear out the way for 2013 and 2014 as well as help promote the line. All of the figures offered this way were first offered on discount on through Cyber Monday. All of this product is from the “second run” of a handful of older 2009-2011 stock. Back then, we used to run second runs and add a burst noting “the Original” on package (in line with what the vintage line did when He-Man was reissued so Moms wouldn’t confuse him with newer He-Man variants like Battle Armor etc…). But I digress.

The point is, the second runs of figures did not perform as well for us. We sold them on discount first on Matty, and after this, the small remaining stock was moved to discount retailers 6 months ago (as announced in Dec.) and is just now showing up. Newer figures from 2012 and 2013 are not going into a second run and are selling through completely. As you may have noticed, each month in 2013 we have been selling through the very small remaining customer service stock of some 2012 figures. So for example when we sold 2012 Stinkor a month or two ago (starting in Early Access) that was it. There are no more. So there are no 2012-2013 figures (and beyond) that will show up at discount because there is no more stock.

It was a one time thing to move through older 2009-2011 second run figures that had first been offered at discount on Matty on Cyber Monday 2012.

I hope that clears things up. So if you are not subbing in the hope that if you wait long enough MOTUC figures will show up at discount, know that that isn’t going to happen. All 2012 and 2013 figures only have one run and are selling through in full. There isn’t any stock to sell at discount. Starting in Jan 2012, it has been a onetime shot (with very limited CS stock sold off during EA the following year)

I hope this help nullify this issue and encourage everyone to sub up this year for both DC and MOTU. The line has very much become subscriber dependent. The next two years will be only the remaining vintage MOTU, POP, A list NA, mini comic and animated figures. No concept or box art or background characters. And if you note who is still unmade in the vintage line, (i.e. Extendar, Mermista, Flogg, Dragstor, Gwildor, Ninjor, Sweet Bee, etc…) a lot of them have a ton of new parts. So the next two years really are going to be some of the best figures we have ever done. You are getting a lot more bang for your buck in 2014 and 2015 (compared to say 2009 when a new fig like Tri-Klops or Zodac was a head and armor only). The value will be huge every month. Compare Mantenna and a Horde Trooper to Scareglow and Prince Adam. Upcoming figures are much more like Mantenna in terms of new parts and value!

Finally, for those who are still unclear at who is left and who you will be getting, consider the unmade vintage figs in a little more detail. There are two snake men left. Squeeeze and Tung Lasher. One will be in 2014, one in 2015. Get it? And whomever you don’t get in 2014 will be in 2015 (assuming enough sub holders both years). All of the remaining vintage figs have been split over two years (assuming we get enough sub holders each year). So by the end of 2015, the goal is to wrap up our collections (with of course the potential for some con items or other ways to always do figures beyond that should there be customer support).

Okay, that is my soapbox. Hope it helps! Head on over today to because the sub period is only through Aug 19th for DC, MOTU and the incredible Ecto 1!


You can order your own DC and MOTUC subs here on

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • noam choseed says:

    good luck Matty fans. I hope it goes well for you.

  • demoncat4 says:

    hope the subs go through though knowing motu fans will want to have a complete colelction again odds are by some miracle the motu will go through the dcu one sadly don’t say it unless toy guru keeps pulling out some tricks to help the sub survive or by some miracle those really wanting doomsday get made just for the thought his mold can then finaly produce granny goodness. sign up by a last minute miracle.

  • wayfarercb says:

    Sorry; after 2 yrs, I’m out. Three announced monthly figures out of 12(!) won’t do it, especially not THESE three. No Outsiders, Freedom Fighters, LSH or JSA announced? No Warlord, Claw, or Arak? Not enough; not after wastes of space like Rocket Red & Red Hood. There are easily 12 characters I’d WANT, I just have no faith in even 6, say, being MADE.
    I enjoyed the yrs of DCSH, DCUC, & DCIE, Mattel! Thanks for many great figures, Horsemen! Best of luck to all hanging in!

  • leebofett says:

    I definitely agree with wayfarercb.As someone who could never drop $200 + at one time on any kind of toy,the fact that the only LSH figures ever made were offered in a twelve piece boxset still makes me mad.Add Perez era Titans(mini Kid Flash and poorly done Starfire don’t count),Outsiders,Warlord,and hundreds of others to the mix of figs that’ll never see the light of day and it’s just too much.Plus I am sick to death of that same suit body that they used for Ras.It was too small for Clark and it’s too small for Ras.

  • tool486 says:

    Good luck to everyone involved!

    I’ve read and watched that the sub is no longer like it was “3 years ago”, that costs are more, etc etc. I agree. However what I don’t agree, and this from day one, is a company asking people to blindly throw their money without knowing what product is coming up. The result of this blind money throwing is horrible made-up characters MOTUC because they can; crappy repaints of character X appeared (ie: Red Hood) and other examples (simplistic repaints).

    A very SIMPLE way to generate revenue for a business is to list the characters they want you to buy + invite fans to list their favorites. Simple. Effective. Engages people to vote. Not everyone will like it but knowing what you’re buying instead of ”we don’t know yet” type of answers just doesn’t warrant me spending my money.

    To summarize, vote with your money rather than blindly going in and being peeved at the results.

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