Mattel Tells Fans ‘We’re In The Home Stretch’ On the MOTUC Princess Of Power Subscription
March 9, 2014

Fans have been clamoring to find out an update on the progress of Mattel’s Club Etheria Princess of Power subscription.  The subscription window closes Monday 3/10 at midnight   Scott jumped on the message boards today to give an update (he doesn’t have exact numbers of where it stands today as Mattel is closed for the weekend) on the percentage of buy in as of Friday, shoot down some false rumors and clarify a few things.

We are in the last hours so if you are a fence sitter or someone that likes to wait until the last day to sub, that time is here now!   If you want to sign up for the POP mini-sub you can do so here now!!



“We’re literally in the home stretch here! We entered the weekend at about 78% which is a really good thing as we tend to get 20% of our sales in the last 48 hours! We were powerful out of the gate but the sub quickly sunk well below Club Filmation levels. But it looks like all the efforts the POP fans have been making are really paying off. We can’t thank you POP fans enough for the great banner ads, Sub match campaigns and helping get the word out.

A few questions have popped up on the boards and I wanted to repeat the info here in one place:

1: subs can be combined as long as you use the same credit card, address and shipping method. If you want to change these use the my sub portal. To change your monthly vs. quarterly option you will need to call CS.

2: The POP sub will have all females (except Light Hope and I guess Broom!). It will be a mix of all things POP which means you could see vintage toys, other media (ie Filmation, mini comic, etc…) variants, or prototype figs. But all will be “POP related” in some major way.

3: to squash a rumor, Mermista is not in the sub.

4: there will still be POP in Q4 of the main sub and at least 3 spots planned for 2015 should the sub hit. If it does not, the first three POP sub figs will become the POP slots in 2015. So we so need to get the POP sub to finish all vintage POP and major media POP (ie Razz) by 2015. – but as I said above, we are close!

With all this said, lets make POP 30th happen and than go on for a strong 2015 sub. Toy History is a year away, we can do this!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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