Mattel Updates DC Fans On Their Toy Fair Plans
February 8, 2012

Just a little bit ago Scott from Mattel took to the MattyCollector boards to clear up some confusion and update fans of Mattel’s DC Universe products on what news they will have in store for them at next week’s Toy Fair presentation.

AFi will be on hand at the event and bringing you all the up to date coverage on the Mattel reveals!

PostedFebruary 08, 2012 10:48 AM
DC Fans of all ages!Hey gang. With only a few days left until NYTF’s collector night (Sundayt, Feb 12th from 3-6 Eastern, Press only event) I wanted to give our customers and fans a head’s up on some of the great new DC toys coming out this year!

First and foremost is an update on our fantastic 6” lines. Now there has been some confusion between what will be at retail and what is online in 2012. A lot of this is due to having to change gears so quickly last summer right before SDCC when the club was formed. But here is a rundown on what to expect:

DC All Stars is our 2012 retail line for the 6” scale. Throughout 2012, look for this line to be similar to the 6” line in 2006 and 2007. Mostly figures from the world of Batman and Superman which will include all new figures and re-releases. There will be non Bat and non Supes figs as too, as well as the occasional collector aimed figure (like the Orange Lantern in the first mix!) but for the most part, this line is aimed at new collectors, casual collectors, moms and kids. Not the hard core collector. For this demographic, look for the online figures in Club Infinite Earths only on!

Starting this April, every month will have one all new 6” figure aimed directly at the hard core collector! This club will also include a quarterly oversized figure and if you bought the full year sub last summer, you will also get an exclusive Metron with chair available from your club sign- up fee. This figure will not be sold or made available any other way.

There has definitely been some confusion online about the difference between the two lines. Hopefully the info above helps clarify. Also, we are well aware that when fans bought into the club we had very little to show in terms of figures and packaging and fans put their trust in us. A lot of this had to do with the very quick turn around when we created the club. But now we have a ton of new figures and the packaging to show off in NY!(but no, at this point we do not have an exact number of new figs to reveal, a lot of this comes down to what can make it to the show).

The Club figures will be in a fantastic new window box with all figures posed in a neutral “waiting for the bus” pose as fans have asked for. Additionally, we just locked in a deal with DC to have some top top artists create original art for the packaging! We are so excited to show this off in NY! Our DC fans have been VERY patient and we will do all we can to live up to the expectations and trust fans have put in us!
In addition to the 6” figures, we will have the first look at the fantastic collector lines for the new Batman film “The Dark Knight Rises”! Look for some amazing new Movie Masters and a great pack in bonus never seen before!

There will also be new Young Justice, Action League and a few other surprises we can’t wait to share!

Keep those questions coming on our Ask Matty forums. Nothing is more important than our customers and fans and we want to ensure you have the most up to date info. I personally could not be more excited over Club Infinite Earth. This is the big one. We know fans took a big chance on CIE at SDCC and now that we are closer to the first figure being released in April, man are we waiting to knock your socks off. This is the selection of 6” DC figures you have always wanted. Everyone one is hand picked based on your posts online and feedback. With your continued support, this Club should be everything the fans and customers have wanted it to be!

See you all online after our big Collector Night this Sunday!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.