Mattel Updates Fans on 2013 Sale Schedule
February 28, 2013

Matty_logo2 posted a massive update today letting fans know the revised sales line up through August.   We found at at Toy Fair there were a couple of items sliding around, now here are all the dates in on easy to keep track of place:


Want to know what’s coming up for sale? Here’s the latest schedule, at least as we know it at the moment! As always, product release dates are subject (and likely) to change. This schedule will be updated regularly so check back often.

March 2013

3/4 Club Filmation subscription sale & Castle Grayskull® pre-order ends 9 a.m. PT
3/14 – 3/15 Early Access Thurs 3/14 at 8am PT thru Fri 3/15 at 8am PT (subscribers only)
3/15 MOTUC Package Clamshells (custom-made to protect in-pack 6” figures!)
3/15 MOTUC Mekaneck™ (remaining customer svc. stock, available for Early Access)
3/15 MOTUC Keldor™ (remaining customer svc. stock, available for Early Access)
3/15 DCU Elongated Man (Club Infinite Earths figure)
3/15 DCU Dr. Manhattan (Club Black Freighter figure)
3/15 WWE® Shawn Michaels®
3/15 WWE® Miss Elizabeth™

March Figures Available to Subscribers Only:

  • King He-Man™ & Preternia™ Map (Club Eternia® exclusive figure & bonus map)
  • Fang Man™ (shipping only to Club Eternia® subscribers – will not be sold 3/15 at
  • Strobo is our “traveling convention figure” for 2013 and will currently be available only through Early Access and at Power-Con and New York Comic Con.


April 2013

TBA San Diego Comic-Con reveals!
4/11 – 4/12 Early Access Thurs 4/11 at 8am PT thru Fri 4/12 at 8am PT (subscribers only)
4/11 – 4/12 Early Access product(s) TBA
4/15 MOTUC Snake Face™ (Club Eternia® figure)
4/15 DCU Larfleeze (Club Infinite Earths figure)
4/15 DCU Monsieur Mallah & The Brain (Club Infinite Earths subscriber-only figure)

 Click “More” for more info.

May 2013

5/14 – 5/15 Early Access Tues 5/14 at 8am PT thru Weds 5/15 at 8am PT (subscribers only)
5/14 – 5/15 Early Access product(s) TBA
5/15 MOTUC Karatti™ (Club Eternia® figure)
5/15 MOTUC Fighting Foe Men™ 3-Pak (Club Eternia® item)
5/15 DCU Wally West The Flash (Club Infinite Earths figure)
5/15 Watchmen Silk Spectre (Club Black Freighter figure)


June 2013

TBA San Diego Comic-Con voucher pre-sale (pick up products at SDCC)
6/13 – 6/14 Early Access Thurs 6/13 at 8am PT thru Fri 6/14 at 8am PT (subscribers only)
6/13 – 6/14 Early Access product(s) TBA
6/17 MOTUC Octavia™ (Club Eternia® figure)
6/17 DCU Red Hood Club Infinite Earths figure)


July 2013

7/11 – 7/12 Early Access Thurs 7/11 at 8am PT thru Fri 7/12 at 8am PT (subscribers only)
7/11 – 7/12 Early Access product(s) TBA
7/11 – 7/14 San Diego Comic-Con in-booth product sale
7/15 MOTUC Clamp Champ™ (Club Eternia® figure)
7/15 MOTUC He-Man® Galactic Protector (Club Eternia® “quarterly” figure)
7/15 MOTUC Icer™ (Club Filmation figure)
7/15 DCU Freddy Freeman (Club Infinite Earths figure)
7/15 Ghostbusters™ Ecto Goggles Prop Replica
7/15 Watchmen Night Owl (Club Black Freighter figure)


August 2013

TBA San Diego Comic-Con After-sale
8/14 – 8/15 Early Access Thurs 8/14 at 8am PT thru Fri 8/15 at 8am PT (subscribers only)
8/14 – 8/15 MOTUC Shakoti™ (Club Filmation figure)
8/14 – 8/15 MOTUC Castaspella™ (Club Eternia® figure)
8/15 DCU Fire (Club Infinite Earths figure)


September 2013

9/12 – 9/13 Early Access Thurs 9/12 at 8am PT thru Fri 9/13 at 8am PT (subscribers only)
9/12 – 9/13 Early Access product(s) TBA
9/16 MOTUC Batros™ (Club Filmation figure)
9/16 DCU Huntress (Club Infinite Earths figure)
9/16 Watchmen Night Owl (Club Black Freighter figure)

Note: Originally planned for September, Mantenna™ is moving out a month so he’ll be released in October along with an additional Club Eternia® figure (TBA).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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