Mattel Wins “Toy Of The Year” Award For Jurassic World(TM) Dinosaur Line In The Action Figure Category
February 17, 2019

NEW YORK, Feb. 16, 2019 — Mattel, Inc. (NASDAQ:MAT), the leading global children’s entertainment and toy company, made headlines today as Jurassic World™ Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category. Receiving accolades from toy retailers, media, TIA members and consumers, the award was presented Friday evening in New York at the Toy Industry Association’s Annual T.O.T.Y Awards gala.

“The ‘Jurassic World’ franchise has been inspiring generations of kids for 25 years and we are proud to partner with Universal to bring the world of dinosaurs to life in new ways,” said PJ Lewis, VP of Action Figures at Mattel. “It is an honor to be recognized by the Toy Industry Association for the Jurassic World Dinosaur action figure line at the Toy of the Year awards and we look forward to the continued excitement around the new line in 2019.”

In 2019, Mattel is expanding the Jurassic World line with the new Dino Rivals theme supported by the Jurassic Facts mobile app and over 40 new dinosaurs to collect in action scale. Moreover, the new dual strike feature takes core battling play to the next level, allowing new ways to pit dinosaurs against each other.

The Toy Industry Association T.O.T.Y Awards are given to products for being the most outstanding, unique and creative toy introductions from the past year. Nominated products cover all aspects of the industry. The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, TIA board members, toy trade journalists and academics.

©2019 Mattel. All Rights Reserved.

ABOUT MATTEL
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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