Mattel’s 2015 Club Eternia® Subscription Extended: Friday, 8/22 through Monday, 8/25 Only!
August 19, 2014


Soo close… but still not close enough.   Scott aka Toy Guru updates fans on where the 2015 MOTUC sub came in last night and where it still needs to go. The following news was just posted over on



We’ve got a special note from ToyGuru!

Hey He-Fans and She-Ravers,

We are sooooo close! 2015 subs ended with about 90%. A great showing but not quite close enough to go forward. With the end of the vintage line (redone in Classics) in question, we truly do believe in our fan base. We’re going to reopen the subs for an extension window from Friday, 8/22 at 9:00 a.m. PT through Monday, 8/25 at 11:59 PT.

Now is the time to rally! If everyone who sub’d last year would renew, we’d be golden. If you’re on the fence or were thinking of cherry-picking, remember… if the sub does not get that last critical 10% there won’t be a line to cherry-pick.Club Eternia

So please, let’s all come together! All MOTU fans of all eras truly make Classics the greatest MOTU (if not all brands) toy line of all time! I know we can do it! If you’re holding out, remember, unlike any previous year you pretty much know exactly who you’re getting, with our absolute promise to finish the vintage MOTU line, MOTU variants, original POP characters, and A-list New Adventures and media characters.

Let’s come together and make this happen! We really believe in our fans, and we’ve got one last chance. All our cards are on the table… it’s time to go all in!

Subscriptions open Friday, 8/22 at 9:00 a.m. PT through Monday, 8/25 at 11:59 PT.

Here’s (hopefully) to a great 2015!

Scott “ToyGuru” Neitlich

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • foef says:

    Toyguru and his lies, shows and dramas, boring

  • Karma One says:

    What does 10% even represent? A few hundred subs? A few thousand?

  • Jonatan says:

    I believe 10% is too many…
    I wonder if we’re getting figures next year because I still need Queen Angella, Perfuma and Peekablue to complete my POP collection. I couldn’t care less about the variants, but even so, I bought two subs, because all collectors should have the figures they want!

  • demoncat_4 says:

    figured like all the other times mattel would at the last minute extend the sub for a little bit to try and get more sales . and then followed by still short but the sub is still going through any way. wonder after motu is done till another return in the future what mattel will focus on next and toy guru will try and sell. maybe another attempt at dc again.

    • Dcfett says:

      It won’t be DC. Anyone who was down with Mattel for DCUC, had moved on. No one will trust Mattel anymore, collectors anyway, with an ongoing DC collectors series.
      Good luck MOTU collectors!

  • TheCollector says:

    Another ploy by Mattel to get you to buy a second sub. Already reached %100, but still trying to suck more money out of the fans. Specifically addressed cherry pickers to commit to buying figures they don’t want. Greedy.

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