Mattel's Appearance at the C2E2 convention in Chicago
March 22, 2010

Mattel posted a quick note this morning on their Facebook page to clarify for fan their presence at the C2E2 show in April .

Mattycollector fans,

Just a quick note for those of you who will be attending the C2E2 convention in April. Mattel will have a presence at the convention in the form of a display case. But their will not be a full Mattel booth with staff nor will their be a dedicated Mattel store.

The convention will be selling two items, 6" Ray from Ghostbusters and Tri-Klops from MOTUC in limited quanities at their booth. And you will be able to see many of the items we revealed to the press at NYTF in person, but we won’t have any additional reveals to the public at this show.

We will be at SDCC in person just like last year but for Chicago, look for the Mattel display case and stop by the convention retail store to pick up some great product you may have missed out on!



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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