Mattel's Cyber Monday Sale Products 7 Thru 9 Revealed
October 21, 2010

 Lot’s more JLU on tap for Mattel’s Cyber-Monday sale in November.    Today Mattel revealed the next three items fans have a second shot at as well as some details about the sales start and end times.


Toy Fans,

The excitement of Cyber Monday continues with the unveiling of the next three in the lineup. This week, we’re continuing the JLU love-fest with these collector must-haves…

  JLU Legion of Super Heroes 4-Pack   JLU Gotham City Criminals 4-Pack  
  JLU Legion of Super Heroes 4-Pack   JLU Gotham City Criminals 4-Pack  
  JLU Justice Guild 4-Pack ;  
  JLU Justice Guild 4-Pack  

Here’s the complete list of products I’ve revealed so far:

And here are the sale details:

Sale Starts: Monday November 29th at 9 AM PT
Sale Ends:
Sunday, December 5th at 11:59 PM PT
Extra Savings Day:
Monday November 29th ONLY save 10% off every order over $100 (excluding taxes and fees)

The next reveal is on Thursday, October 28th. I’ll have four more products to show you and I can tell you they’re not JLU. Will I tell you what they are? Not a ghost of a chance!

See you back here then!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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