Mattel’s DC Comics Line Update: More Great Toys To Come!
April 26, 2012

Yesterday on Mattel posted a rewording of what they have been saying for the past 2 weeks.   Some of this information has be trickling out different places such as the bi-monthly Q&As and their online forums.  None of this is new information, but it seems like a lot of fans and other sites just keep reading parts of their statements and filling in gaps with false or misleading information.  So it it is again, all in one place.

DC Comics Fans,Right from the very beginning, the Young Justice television series has been one of our favorites, thanks to fresh, new adventures based on classic characters and we’re glad we’ve been able to offer you the Young Justice toy line. Looking ahead, we’ve got some new DC Comics toys in the works that we can’t wait to share!So now on to 2013… As you read this, we’re busy planning a collector-aimed retail line designed to deliver DC Comics Super Heroes and villains that complement your existing collection. We can’t reveal much at this point, but rest assured, we’ve listened and learned from our past lines, and believe we have a recipe that’ll satisfy your craving for fan-favorite DC Comics characters without overpromising.

For 2012, we’ve got not one, but three new lines, starting with our DC Universe Club Infinite Earths subscription service dedicated to true collector characters you won’t find at retail. The first shipment goes out in May and features an all-new 6” Golden Age The Flash figure. If you missed out on the subscription, a limited quantity will also be available at on May 15th at 9am PT.

Then, in late May, head to your local retailer and you’ll find The Dark Knight Rises, a collector-inspired and kid-friendly Batman line based on the sure-to-be-a-hit film. The Dark Knight Rises lineup brings home all the excitement of the theatrical film, including delivering the sweet new vehicle The Bat right into your hands. You’ll also find the awesome new 6” scale Batman evergreen lineup that reimagines Batman from a young mind’s perspective.

Keep your eye on this spot and we’ll have more details as they’re available. Our partnership with DC Comics is stronger than ever and we couldn’t be more excited for all the amazing new collector and kid toys to come!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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