Mattel’s Final Video Push for 2014 Subscriptions
August 17, 2013

Here is Mattel’s final video push for the DC Classics and MOTUC subscriptions and Ecto-1 pre-order available through 8/19 at 11:59pm PT at

The MOTUC Sub is currently at 72%

The DCSC Sub is currently at 39%

The Ecto-1 Preorder is currently at 28%



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • demoncat4 says:

    hope scotts final push works for hate to see the dc line die after this week end for odds are some how mattel will make sure motu still lives no matter what. though don’t recall any one asking for a hook hand aquaman , doomsday yes and more granny goodness then hook hand aquaman,

  • Alex says:

    All three shown in the pic are long wanted figs for me. Maybe with the cancellation of the DC Unlimited and Batman Unlimited retail lines, doing more New 52 sculpts in the line will make the Matty Online DC subscription more viable. I too want to see Granny Goodness, but not getting a four horsemen New 52 Green Lantern, Cyborg, or any any number of the great new designs of classic characters would be a huge disappointment. I’m still perplexed by the cancellation of the retail six inch lines: they were near impossible to find at retail, so it’s not like the toys were warming many pegs.

  • Ron says:

    I subscribed to the DC line because I still hope that some of my wanted characters ultimately get made or that I can at some point complete some teams (i.e., Teen Titans) – and unfortunately this is the only way it can ever possibly happen. I just don’t understand why Mattel has problems at retail with the DC line and yet Hasbro can still proceed with Marvel Legends using many relatively obscure characters at retail, without the same problems? (Of course perhaps that may be why I can never find any Marvel figures at any of the major retailers or why announced variants were never released). So come on DC fans, pitch in and keep the DC line going! (Or else the only DC figures we’ll see in the future are those clunky proposed new kid friendly lines that were shown at Comic Con which look like they were made 30 years ago).

    • noam choseed says:

      I know what you mean, but I see the more obscure Marvel Legends (Drax, Hope etc.) clogging the pegs at the local stores in NJ I just found Iron Man Legends series 2 on the clearance racks at my local Wal=Mart. The Toys R Us is still clogged up with series 1. All I wanted was Ultron so I’m happy to have him half price, but it makes me fear for Hasbro Marvel Legends. Also worried about Universe becoming Avengers, I’m scared that it will lead to less articulation and inferior sculpts.

  • janmugar prime says:

    It´s obviously that it was a decisión made since last´s year. And the MATTEL executives pulled the ax one last time, only that they want to “blame” the fandom about their executive failed decisions and distribtion truobles at retail they have always had since DCUC.

    It´s a shame that even the the “last wave” will be the “lost wave”. If only those execs wouldn´t have underestimated foreign markets and developed better marketing strategies and seriously considered ALL the international consumers/fans using distributions policies like they do have with the other properties they REALLY CARE, like BARBIE, MAX STEEL, HOTWHEELS, etc. then maybe this day would never have come.

    IF it is, what a shame….

Leave a Comment