Mattel’s Holiday Tent Sale – 2012 Edition
December 24, 2012

You may recall last year I wrote about the annual Mattel HQ store tent sale over on

Once a year at Mattel’s Headquarters in El Segundo, as part of their regular company store, they have their annual tent sale.  This sale typically runs from just after Halloween and runs until just before Christmas.   The sale is primarily made up of bulk overstock.  They used to do pop-up stores along with this in major cities like Dallas, Los Angeles and Chicago.  These would usually be in buildings where some other retail business had already closed and ran the whole month of December.  I believe that they have since stopped doing those pop-up stores.

Whatever items they put in this sale they always have a LOT of said item, like pallets full any given item.   At past sales there are always some oddities like Spanish language talking Elmos, unsold Star Trek Barbie and Kens, and various other kid’s toys.   However if you don’t like their selection that day, just wait a few days.  There are new shipments each day and it’s a revolving door of product.

Two weeks ago I headed back to the annual sale to see what they were offering for their 2012 sale.  Once again the pallets were back, and there was some collectors items, including two toys from  The pictures are a bit blurry as they were taken hastily with a camera phone.

First thing I found was some WWE figures and a pallet of the black and white version of the Arkham City Batman and Catwoman 2-packs.



Keeping with the WWE discovery was a whole pile of the Money in the Back ring sets.


For those Imaginext fans – Here’s a WHOLE LOT of one of the Batman figures.


 There was a big bin of Cars stuff, color changers and the talking versions.


The two figures from Matty Collector were Ghostbusters II Slime Blaster Ray and the 12″ Superman the Movie Lex Luthor (not pictured).


 That was the collector bits that I saw two weeks ago.  I never had a chance to stop by again and see what they rotated into their sale, but this is a snapshot of that particular day.

Did anyone else go this year?   Did you see anything different than what I saw?

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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