Mattel’s MOTUC Horde Prime
June 14, 2012

On sale this week, on Friday the 15th is Horde Prime the June figure in the Club Eternia subscription.   Horde Prime is still a figure shrouded in mystery… literally.  Mattel has gone to great lengths to protect the secret of Horde Prime’s face, including gluing the removable helmet down at Toy Fair, not putting a picture on his bio and opening the package and removing the head before sending out the review samples.    I saw Pixel Dan got a Mighty Spector head on his sample.   I got a Faceless One head on mine.  I’ll be curious to see what some of the other sites got.   Let me be clear once more just in case – THE HEAD ON THE FIGURE IN THE PICTURES BELOW ARE NOT OF THE REAL HEAD YOU WILL GET WHEN YOU ORDER THIS FIGURE!!   All this is being done so that fans will still get a surprise in the line.

Horde Prime is an interesting one, because while he has a long history in MOTU lore he doesn’t have a definitive look.  He has appeared as a cloud thing, a giant metal hand , and as a kind of bug headed guy, which is where we get the look of the alternate head he comes with.  As a result the Four Horsemen had some wiggle room to create a new look for him for this figure.  Going with the back and red armor helps root the figure in the established Horde family… and Horde Prime IS Horde family because he is Hordak’s brother.  H has a removable cape, and his cowl/hood is removable much like Hordak’s if you pop the head off.  The helmet mostly rests in place with gravity doing the work, but there is also a groove inside of it where is might in fit on the secret head to help hold it in place.  He has silver “metal” hands that pop off on a peg and can be swapped with the included crossbow accessory.  The right hand is sculpted with the sort of claws extended over the knuckles.

[nggallery id=35]


You can order Horde Prime starting at 9:00am PST right here on

This sample was provided by Mattel.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.