Everything you want to know about Mattel's plans for SDCC 09
July 17, 2009

This was just posted over on MattyCollector’s Facebook Page:

We answered a lot of questions about SDCC in the note thread from yesterday, but to repeat some of the information here:


MOTUC He-R0 = $20.00 (version with SDCC stamp available only at the show)
DCUC Wonder Twins = 40.00 (Gleek is only available at the show)
TS Buzz Lightyear = $15.00 (chase version with "ANDY" on foot only available at the show)
CARS Firefighter Mater = $30.00
GB Egon with Slimer = $20.00
DCU IH 3 3/4" Anmti Monitor = $10.00 or Free at the Marketing booth with 50 points
JLU Green Lantern 3 pack = $20.00

All of these items are 6 per person per line wait. If you wait in line a second time you can get another 6 of each.

All of the items above (except the SDCC versions, such as Gleek, He-Ro with SDCC stamp and chase Buzz with "ANDY on foot) will be on MattyCollector.com on Aug 3 at 12:00 noon eastern time.


We will have a seperate booth for sales this year with 8 registers and a full staff. We will except Cash, Visa and Mastercard.

We will bring in seperate shipments each day, so if we sell out on Wed or Thursday, we will have more on Friday. We can not guarantee any of the items as we do intend to sell out of all items by Sunday. Any remaining items left from the show will be sold on Mattycollector.com. We will not be selling to any third parties or dealers.

We will have 500 copies of the MOTU Art book on Wed and 500 on Thursday. We can not guarantee we will have these books past Thursday.

Traditionally we have had plenty of every item by Friday and Saturday and the lines are MUCH shorter. While we can not guarantee we will have all items on Friday and Saturday, we can promise lines will be shorter.

If the lines get longer than the roped off area we will pass out "FAST PASS" tickets which will let you come back into line a few hours later. It will not get you to the front, but it will let you go right into line infront of anyone waiting in the wings or hallway. Honestly, we are not 100% sure how this will work as we will be working with SDCC security throughout the show and will be using the FAST PASS tickets to help managage any long lines. More information will be available at the show.


We will not have WWE items at this show. WWE will be revealed in the fall.

We will have a non slimed Egon figure down the road with a PKE meter, but not anytime soon. Egon is slimed in this version since he comes with Slimer and is the first figure available in the line. (Egon was chosen as the first figure simply because he was the first sculpt approved).

We will have additional items for sale such as DC Barbies, Simpsons Scene it, and some other MOTUC figures; He-Man, Beastman and Skeletor. Because we have very limited supply of MOTUC figures, they will be limited to 1 per person per liune wait. (except He-Ro, he is 6 per person).

We will also have a few DCU items from different brands (we will not have items that are not at retail yet) and we will have all the figure stands for sale.


The AntiMonitor points can only be redeemed at the marketing booth, not the retail booth, at the center kiosk. You must bring ORIGINAL points, no photocopies will be accepted.

Each guest can get up to 1 free 3 3/4" figure per show. your badge will be stamped. For each additional 25 points (as well as for the first 50 points) you will get 1 raffle ticket. So 100 points gets 1 free figure and 4 tickets. Raffles will be held every day at 3:30 for the 30 inch antiMonitor. You do not need to be present to win, but you must claim your prize by the following day’s raffle or it will be re-raffled off. If you want to buy additional AntiMonitors (3 3/4" scale) you may do so at the retail booth. But the point exchange for tickets and free figure is only at the marketing booth. Do not bring your Points to the retail booth as they will not be able to redeem them.


We will have two panels on Friday. At 11:00 is DC and Mattel, at 1:00 is Mattypalooza featuring Ghostbusters and MOTUC. New figures and lines revealed at the show will be in the booth shortly after the panels on display. But we will have some info and images at the panels only shown there. So it is well worth your time. (especially for the Q & A!)


We will have signings from the Four Horsemen and Mattel design each day. Times will be posted each day at the booth.


We will updates Facebook each night with the latest news and pics from the show for those fans not in attendance.

Okay! I think that covers all the major stuff. If anyone has further questions just post a comment to this note and I’ll do my best to get back to everyone ASAP. Oh, and we will not be announcing any information about "how many new toys will be revealed" for any one line. You’ll just have to come to the show to find out!

Wednesday sales and MOTU 2010 Fan Club details

Hey toy fans,

To put any minds at rest, we will have all items on Wednesday night preview night including the MOTU Art book. Also, sales on Wednesday will be limited to fans only. Vendors, exhibitors and professionals will not be permitted to buy anything on Wednesday night. You must have a Four Day (preview night) badge to purchase on Wednesday.

Sales on Thursday will be open to everyone at the convention starting when the doors open. No one will be permitted to line up until the convention hall opens.

Also, the MOTU 2010 Subscription, or the Eternia Fan Club(tm) will go on sale on MattyCollector.com at 4:00 pm on Wednesday night. It will run for 3 weeks. The 2010 subscription will include the Jan. through Dec. 2010 figures. You will be charged each month and figures will ship each month. There will not be a "ship them all in Dec." option anymore. (due to very limited interest in this option in 2009). The subscription will not include bonus figures, reissues, or large scale beasts (like Battle Cat) as these items do not have a set schedule and will range in price.

In addition, this year there is a $20.00 sign up fee. For this fee you will receive a few goodies including an exclusive carded figure which will ship by March of 2010. This figure will not be sold any other way and is only available if you sign up for the Eternia Fan Club. You may buy as many subscriptions as you want and each subscription will include the bonus figure and other goodies.

We will reveal more details at our panel (including the bonus figure) on Friday at 1:00 in room 2, but if you want to purchase a subscription live at our booth, we will have Mattycollector.com computers set up. (or you can log in from home at that time).


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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