Mattel’s SDCC 2013 Exclusive MOTU Mini-Masters 2-pack
July 14, 2013

Great things come in small packages! At long last, the fan demanded mini versions of He-Man® and Skeletor®… in a foldout mini Castle Grayskull® diorama package!

At long last Mattel is heading into the adorable world of the Masters of the Universe “Mini Masters!”   Fans have been waiting  two years to get their hands on this line. We originally saw these sculpts 2 years ago at SDCC 2011 in Mattel’s display case.  At the time there were 6 of them (we also saw Scareglow, Faker, Mossman and Mer-Man).   At San Diego Comic Con 2013 we are at least getting the first two and a cool package to boot!

We start off the line with the most logical pairing, the longest running battle in Mini-Eternia: He-Man and Skeletor.

Mattel is no stranger to these sorts of stylized mini-figures having been down this road with their Batman: Brave and the Bold and DC Universe Action League figures and their WWE Rumblers. These Mini-Masters are larger than the Action Leaguers and have better articulation.   The Mini-Masters have ball-jointed heads, shoulders, wrist and waist articulation.   Each figure comes with two accessories, He-Man with his power sword and shield, and Skeletor with his power sword and havoc staff.   Both power swords fit on the back harness. He-Man features a shield with traditional j-hook, allowing it to be held out in front instead of clipped onto his arm!

The designs of this set tie into the He-Man MOTU Chillingo game/ap available on iOS and Android.

HeManApp1 HeManApp2

This two pack comes in a great display box that looks like Castle Grayskull.   There is some assembly required with the top piece.   The figures reside inside the jaw-bridge.  The back of the box has two areas of display for both He-Man and Skeletor as well.

This product was available for pre-order at  Those that pre-ordered the set can pick them up at San Diego Comic-Con. It will also be available for purchase at the show, then at on August 5, 2013.

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Mattel also put together this video of the set:

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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