Mattel’s #SDCC2014 #MOTUC Exclusive Hordak Action Figure
June 24, 2014



His hordey badness has returned in an all new deco and some new features for San Diego Comic Con!  “Filmation Hordak” as he has come to be known is hitting the convention circuit next month.   Despite being labeled as “the Hordak that nobody wanted” by collectors hoping for a more Filmaton styled cyborg Hordak head, his popularity and his new sidekick Imp seem to have beat the odds as the figure sold out for SDCC pick-up pre-orders in 7 minutes.

Celebrate the 30th anniversary of She-Ra® and POP with the first-ever filmation-style Hordak® figure! Inspired by his ‘80s animated appearance complete with blue skin and interchangeable cannon/”human” arms, this figure includes a snap-on claw hand for his cannon arm and a Horde magic staff. As an added bonus, Hordak® comes with the first-ever Imp figure, his sarcastic evil sidekick from the series.

Added bonus only at SDCC: When you purchase this Hordak® figure at the show or pre-order the figure to be picked up at the show, you also get a bonus “Imp as a treasure chest” figure! This special “gift with purchase” is available only at SDCC and will not be available with the figure after the show. First come, first served.

The Package –The in addition to the usual logo and character name, the outer mailer box also features the tribute “In Memory of Lou Scheimer.”  Lou was the co-founder and heart and soul of the Filmation Animation Studio that produced the original He-Man and The Masters of the Universe animated series as well as some of the voices in the cartoon. 

The Figure – This is the 4th version of Hordak we have gotten in the MOTUC line.   This version sports a new paint job as well as a swappable arm and hand.  The arm swaps with a standard peg in the shoulder joint:


Cannon Arm:

  MOTUCFilmHordak1FtMOTUCFilmHordak1SdMOTUCFilmHordak1Bk MOTUCFilmHordakFace


Robot Hand:

Regular arm:

MOTUCFilmHordakImpSetFt MOTUCFilmHordakImpSetSd MOTUCFilmHordakImpSetBk

Accessories: Hordak comes with his staff, two arms, a robot hand and the Imp minifigure.    If you buy at SDCC you also get the Imp as treasure chest piece.



Hordak Kick Line:


* Not pictured – Spirit of Hordak


IMP: This version of Hordak also comes with an Imp mini-figure.  The Imp figure is articulated at the neck and both shoulders.

Imp Scale:


MOTUCFilmHordakImpMini MOTUCFilmHordakImpSet3


THE HORDE (sans Modulok who was out for school picture day that day)


Filmation Hordak presales have sold out.  Your only chance to pick him up will be at the Mattel booth at San Diego Comic Con July 23rd-27th and then later in August on

This sample was provided by Mattel.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




1 Comment »

  • demoncat_4 says:

    have to say love this version of hordak for he looks more like what i remember of the character. plus love the picture of him with the rest of the horde. minus modulok and mansquito too. and imp even in plastic is hilerious including the con version as a chest

Leave a Comment