Matty Answers Some Questions About Their 2009 SDCC Exclusives
April 2, 2009

This update was posted today to Matty’s Facebook page:

Hey toy fans,

With the news of our SDCC figures spreading all over the web, thought I’d take a moment to clarify some questions fans had.

1: Yes, these are our SDCC figures. It was not an April Fool’s joke. (but we did get some of you huh?)

2: Yes, all of the action figure exclusives will be sold online after the show (ideally that Monday, but it is too far off right now to tell) on Mattycollector.com.

3: Yes there are a few other exclusives to reveal for the Hot Wheels brand. These will also be available online after the show on Hotwheelscollector.com. Look for more details soon.

4: Yes, Gleek is only available at the show. He is not in the package with the Twins but rather will be poly bagged as a “gift with purchase”. Why did we do this? Well simply, in years past we did not have online distribution through my awesome website Mattycollector.com. In years past the ONLY way to get any of the exclusives was at the show. Now that we have online sales, we wanted to find a way to still reward fans who come out to the show with an exclusive only at the show, and Gleek will only be a gift with purchase in San Diego. Will everyone be happy with this, maybe not, but at least the main items are online. In years past you couldn’t even get any of them without being at the show, now at least you can get the Twins online even if Gleek is not with them. This is why they are called show exclusives, because they are only at a show.

5: Yes, Hal’s head is removable and swappable. The reason Abin is nor in his animated uniform is to recreate Hal in two iconic uniforms, modern and vintage. Why does he not have his mask? Well because contractually we can not offer Hal this way. Period. But in the original story SOS Green Lantern he does not wear a mask and this set pays homage to that. And really, this was the best way for us to get Hal in the JLU line. It may not be what everyone wants, but we think it is darn cool.

6: He-Ro, like the other exclusives will be available online after the show. And you will learn why he has a star covered Power Sword in his bio…. Also, his package will be the same as a standard MOTUC figure, no electronics, so he can ship world wide.

7: We will have a brand new second booth this year to handle sales which will be run by our Toy Club, the same professional retailers who run our Mattel Toy Stores throughout the US. We will have limits (likely 3-5 per item) which we will announce well before the show as well as additional details. We will take cash and credit cards and we will ideally be selling on Preview Night (we are still working these details out with SDCC as they have lots of rules this year about when and how companies can sell exclusives). But we will be holding back product each day. So even if we sell out on Thursday, we will have more on Friday, Saturday and Sunday to make sure everyone gets a shot to buy. Traditionally the lines are much shorter on Saturday and Sunday, so don’t feel you HAVE to buy early on.

8: Yes we will have other product to sell including just a few He-Man, Beastman and Skeletors as well as a few other hard to find products and other current retail products. We won’t know what these are until closer to the show.

9: The AntiMonitor points will be redeemable at our main product booth. So if you just want your free AntiMonitor for 50 points and your raffle tickets for every 25 points (including the first 50) you don’t need to wait in the retail line. You will have the option of also buying an AntiMonitor (3 ¾” scale) for $10.00 at the retail booth if you don’t have points. You are limited to only one free figure however. Any additional points will get you additional raffle tickets for each 25 points you have. We will raffle off at least one hand made 30” AntiMonitor each day and you do not need to be present to win. We will post the winning ticket number. If the figure is not claimed by the following day’s auction it will be re-raffled off.

10: Is it possible to change anything now? (like offering Gleek in the Twins pack) All of the exclusives are far enough along in the process that we are going forward as is. Any changes now would mean the product will be delayed and not make the show.

Okay, I think that covers all the main points. Obviously we are very excited for this year’s show. It looks to be our biggest presence ever with tons of surprises in store. We’ll have more updates as we get closer to the show.

See you all in San Diego. I’ll be there to meet and greet in person!

-Matty

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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