4/15 SALE: Lex Luthor, Moss-Man, Sinestro & More
March 9, 2011

 Today Mattel announced the full line up for their April 2011 sale:

Toy Fans,

I thought our March sale was packed… until I saw the list for our April sale! Be here on Friday, April 15th at 9 a.m. and you’ll find products from four of your favorite lines, including the all-new Lex Luthor figure from the Superman 12” Movie Masters® series. Check out this insane lineup:

  • 12” Lex Luthor: The final figure in the 3-figure series is fully articulated and sculpted in film-accurate detail. If you haven’t seen one of these 12” figures yet, they are absolutely impressive.
  • 12” Superman: Here’s another chance to get the definitive Superman in fan-demanded 12” scale. This is #2 in the series.
  • 12” General Zod: All kneel before… well, you know who to kneel before! The General is #1 in the series (of course).
  • Retro-Action® DC Super Heroes™ Sinestro: Thaal has landed at! The first figure in our exclusive 4-figure series features a cloth uniform and a power battery.
  • Disney • Pixar Cars Barry Diesel: A Matty exclusive, this 1:55 scale die-cast version is based on the oil guzzler from the original Cars film.
  • MOTUC Sy-Klone™ Figure: The Club Eternia® Figure of the Month for April blows into town with his TECH vest, cosmic shield, and battle ring that attaches to his backpack. Included with 2011 Club Eternia® subscriptions.
  • MOTUC Panthor® Figure: Lucky for Panthor®, we believe in equal protection under Eternian law, whether you’re good or evil – hence the hefty helmet on our April Club Eternia® Subscription Figure! Included with 2011 Club Eternia® subscriptions.
  • MOTUC Weapons Rack: This is an authentic re-creation of the vintage Castle Grayskull® weapons rack! Comes with multiple Eternian weapons in both silver and Man-E-Weapons red. Not included with 2011 Club Eternia® subscriptions.
  • MOTUC Moss Man® (re-issue*, unflocked ears): Sometimes it actually is easy being green, especially when you carry a big ol’ club! Most packages will have a graphic burst stating “The Original.” Not included with 2011 Club Eternia® subscriptions.

Please note, we’re still working on images for some of these products, which is why you can’t link out to the product pages right now. As soon as they’re available, we’ll update the links.

Remember, if you’re a Club Eternia® subscription holder, Sy-Klone™ and Panthor® ship to you automatically. All other items are available Tuesday, March 15th at 9 a.m. Pacific (12 noon Eastern)

— Matty

* A small percentage of customers will receive product from the first run and the package will not contain the burst. This is random and we can’t control which package will be received.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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