MattyCollector’s “Better Than Black Friday” Sale Starts 11/21 at 9 a.m. PT
November 19, 2012

For those of us waiting on Mattel’s Black Friday sale announcement… turns out we were thinking too small.  The sale will start Wednesday Nov 21st at 9:00am PST.

Toy Fans,

Black Friday is great, but why stop at just one day? This year we’re starting our Black Friday sale a little bit early and we’re extending it a little bit longer. Be here at 9:00 a.m. PT on Wednesday morning November 21st and we’ll have items from some of your favorite lines at savings up to 30% off! The sale continues for six days, ending at 9:00 a.m. PT on Tuesday morning, November 27th. And be sure you check in often on Monday November 26th because flash sales and special pricing will come and go* and you never know what you might find!

This may be your last chance to snag some essential 2012 figures you missed that very likely won’t be back again. It’s also a great time to pick up a few gifts for friends or family, or just treat yourself to something (especially since you’ve been so good all year). Want to know what will be on sale? Come back to on Wednesday morning 11/21! Although I can’t tell you now which products you’ll find, we’re sure the sale will be a roaring success and we’re doing our best to conjure up some great deals that do justice to all our great lines 😉

Remember, the sale starts Wednesday, November 21st at 9 a.m. PT (12 noon ET). Want an email reminder? Click here to register. Or, join me on Facebook, Twitter and in our Fan Forums and you’ll get reminders there, too.


*Mattel reserves the right to change the sale price and product order limits at any time. All sales are final.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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