April 28, 2009

Line Spotlights NFL Superstars in College Uniforms to Hit Stores in August


TEMPE, Ariz. April  28, 2009 – McFarlane Toys kicks off a major event in the world of sports action figures. In response to fan demand, the company’s new 2009 College Football line will spotlight current NFL players in their college uniforms.

 The 2009 College Football line marks the first time college sports have been commemorated in McFarlane Sports Picks™ action figures, and McFarlane is banking on fans’ fierce loyalty to college teams coupled with devotion to favorite players.

Boomer SOONER!!! McFarlane Toys has worked through The Collegiate Licensing Company, an IMG company, to license its 2009 College Football line, which will feature 6-inch scale figures of six pro football superstars in their school’s home uniform, including:

Tom Brady – The University of Michigan Wolverines

Ray Lewis – University of Miami Hurricanes

Peyton Manning – University of Tennessee Volunteers

Adrian Peterson – The University of Oklahoma Sooners

Hines Ward – University of Georgia Bulldogs

JaMarcus Russell – Louisiana State University Tigers


The line will feature the incredible detail, signature poses, and picture-perfect facial likenesses that McFarlane Toys is famous for with sports fans and collectors.

“Sports fans have been asking us for years to pay tribute to the college teams of the top professional athletes by commemorating them in their college uniforms,” said Todd McFarlane, founder of McFarlane Toys.  “By partnering with the CLC and the colleges, we are now able to bring a new dimension to our Sports Picks’ brand. We are designing a unique player-centric collegiate product that is different from anything else on the market. 

 “McFarlane Toys has created a unique new product that will take fan loyalty to the next level,” said David Kirkpatrick, CLC’s Vice President of Non-Apparel Marketing. “With high-quality action figures featuring current football professionals in their respective college uniforms, we believe the McFarlane line will be greatly received by college sports fans around the nation.”

McFarlane Toys’ 2009 College Football is scheduled to be in stores August 2009. For complete details, visit   


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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