MCFARLANE TOYS HUDDLES UP WITH EA SPORTS TO GIVE GAMERS A NEW WAY TO ENJOY MADDEN ULTIMATE TEAM IN EA SPORTS MADDEN NFL 17
September 15, 2016

New Madden Ultimate Team Action Figure Series in stores now! 

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Tempe, Ariz., – September 14, 2016 – With the 2016 NFL season upon us, EA Sports Madden Ultimate Team by McFarlane Toys debut series has started to hit major retailers.

In stores now, EA Sports Madden NFL 17 Ultimate Team Series 1 figure line-up consists of:


Each figure comes with a Madden NFL 17 redemption code* to redeem in-game for 7 Pro Packs (a $10.50 value) to ignite your squad for the new season and features new collector box packaging. The seven-inch McFarlane Toys figures are extremely detailed and sculpted in an iconic game action pose as fans of the McFarlane Toys brand are accustomed to seeing. MSRP $24.99.

Collectors’ will be excited to hear that two exclusive alternate version figures with game specific commemorative bases will be released through specialty and hobby stores in this series.

  • Tom Brady figure variant (white jersey) depicts week 12 of the 2015 season. The Patriots met the Broncos in what proved to be a thrilling match-up. Tom Brady threw 3 touchdowns against the league’s best defense in an overtime showdown. Commemorative stylized base includes the team names, Patriots vs Broncos  and game date, November 29, 2015.
  • Todd Gurley variant figure debuts his team’s NFL Color Rush uniform in which Gurley helped lead his team to a 31-28 victory over the Tampa Bay Buccaneers. Comes with commemorative base with team names, Buccaneers vs Rams,  and game date, December 17, 2015.

For over two decades EA SPORTS Madden NFL has been one of the standard bearers for not only sports, but video games in general. Madden Ultimate Team has become one of fastest growing modes in the game, allowing players to become the General Manager of their very own franchise, constructing a dream team comprised of current NFL stars and legends of the past, through earning and opening Pro Packs.

“Because you get some of these unlockables, the fun part is that the toys are more than just display,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “With the video game and now the figures, you’ve got that Madden style 24/7, even if your console switch is turned off.”

EA Sports Madden Ultimate Team by McFarlane Toys is available nationwide at Target, GameStop, Toys “R” Us, Amazon and specialty retailers.

**SINGLE-USE CODE EXPIRES AUGUST 21, 2017 AT 11:59 EST. INTERNET CONNECTION, EA ACCOUNT, REGISTRATION WITH MUT REWARDS LOYALTY PROGRAM, UPDATED CONTACT INFORMATION, CONSENT TO RECEIVE EMAIL MARKETING AND MADDEN NFL 17 ON APPLICABLE PLATFORM (SOLD SEPARATELY) REQUIRED. MUST BE 13+ TO REGISTER. VALUE CALCULATED BASED ON MADDEN ULTIMATE TEAM PRO PACK PRICE OF $1.50 USD AS OF AUGUST 23, 2016.

For more information about the Madden Ultimate Team figures, including future series lineups, fans are encouraged to check out www.mcfarlane.com as well as the McFarlane social media channels for updates and news.

ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the standards within the action figure market. For complete information on this pop-culture powerhouse, visit http://www.mcfarlane.com; http://www.facebook.com/mcfarlanetoys; http://www.twitter.com/Todd_McFarlane and http://www.instagram.com/mcfarlane_toys_official.

About EA Sports
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

About NFL Players Inc.
NFL Players Inc. is the licensing and marketing subsidiary of the NFLPA. NFL Players Inc. has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit https://www.nflpa.com/players

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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