McFARLANE TOYS PARTNERS WITH 2K TO BRING NBA 2K19 INTO THEIR SPORTS FIGURE LINE
July 19, 2018

Tempe, Ariz., – July 18, 2018,  – Renowned for their highly detailed sports figures, McFarlane Toys will join with 2K in a partnership that will benefit fans of the NBA, as well as, the wildly successful NBA 2K video game series. McFarlane Toys’ inaugural series of NBA 2K19 figures will come with a bonus digital Locker Code unlocking “MyTEAM” content that gamers can use in the extremely popular “MyTEAM” game mode in NBA 2K19.

The NBA 2K franchise has been the standard bearer for basketball games for two decades and was the highest selling sports video game in 2017. The game’s “MyTEAM” mode allows gamers to customize their own team consisting of former and current NBA superstars. With the purchase of each McFarlane NBA 2K19 figure, fans will receive a Locker Code containing a “McFarlane Pack” which will unlock one Ruby Card, of one of the six players in the series.

McFarlane Toys is renowned for creating highly detailed action figures and construction sets of brands from all across the entertainment spectrum for over two decades. Its upcoming collaboration with NBA 2K19 will continue that tradition showcasing figures of some of the most elaborate characters in video games today. Series one of the line will showcase: NBA 2K19 Cover Star Giannis Antetokounmpo of the Milwaukee Bucks, NBA MVP James Harden of the Houston Rockets, NBA Finals MVP Kevin Durant of the World Champion Golden State Warriors, Russell Westbrook of the Oklahoma City Thunder, Kristaps Porzingis of the New York Knicks, and Kyrie Irving of the Boston Celtics.

“Joining with NBA 2K is exciting, that franchise has evolved into a juggernaut, not just with the NBA but with video games altogether, and to have our figures associated with it, just feels like a natural fit,” said Todd McFarlane, founder and CEO of McFarlane Toys.

This August McFarlane Toys’ NBA 2K19 figures will be available exclusively at Walmart and will carry an MSRP: $24.96. For more information about NBA 2K19 visit www.nba2k.com. For more information about everything McFarlane Toys, fans are encouraged to check out www.mcfarlane.com as well as the McFarlane social media channels for updates and news.

ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the standards within the action figure market. For complete information on this pop-culture powerhouse, visit http://www.mcfarlane.com; http://www.facebook.com/mcfarlanetoys; http://www.twitter.com/Todd_McFarlane and http://www.instagram.com/mcfarlane_toys_official.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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