Inspired by Nickelodeon’s Hit TV Series and the Global Video Game Sensation
New Line of Figures, Plush and Novelty to Launch 2014
TEMPE, Ariz. – October 28, 2013 –McFarlane Toys announced it is creating a line of Ubisoft® Rabbids® action-figures, plush and novelty toys based on the successful Rabbids video game franchise and Rabbids Invasion, the new 26-episode CG animated television series, which debuted in August and became a hit on Nickelodeon. The extensive toy line will start hitting retailers in spring 2014.
McFarlane Toys will produce a full product line inspired by the hilarious, impulsive and pop-culture loving Rabbids. Products will include figures, customizable figures, plush, collectible figures and accessories in a variation of sizes and materials, as well as novelty toys with electronic light and sound features. The suggested retail prices will range from $3.99 and up.
Created in 2006, the wacky, mischievous Rabbids have become a global sensation with more than 14 million video games sold worldwide and hundreds of licensed products that feature the Rabbids characters. Viral videos starring the Rabbids have attracted more than 71 million views on YouTube. The Rabbids phenomenon currently extends across multiple genres including parodies, videos, illustrations and consumer products. Ubisoft Motion Pictures has collaborated with Nickelodeon to produce the new hit television series Rabbids Invasion based on the Rabbids franchise. McFarlane will capture the Rabbids humor and hijinks from the TV show with figurines based on specific characters from the series.
McFarlane Toys’ Founder and CEO Todd McFarlane is working directly with creative teams from Ubisoft’s studios to capture fan-favorite and key iconic moments from the Rabbids history in order to bring to life the storytelling that McFarlane Toys is best known for with its fans.
“As an artist, I’m always looking for creative inspiration and I’m a big fan of humor, especially the irreverent and unpredictable humor theme that runs throughout the Rabbids franchise,” said Todd McFarlane. “I have completely been immersed in the Rabbids universe and it has allowed my and my company’s, creative juices to run wild. We have been putting the full range of all my company’s talents toward creating some of the funniest and unique products McFarlane Toys has ever produced.”
“The Rabbids have invaded the world and wreaked havoc through absurd and hilarious storylines,” said Tony Key, senior vice president of marketing and sales, Ubisoft. “We know Todd will bring the crazy and unique personalities to life in the products for consumers to enjoy.”
This exciting new line of merchandise from McFarlane Toys will be geared toward the youth to young adult market, both male and female, and will hit North America stores nationwide spring 2014. McFarlane Toys, well-known for its enormously successful action figure collaborations with blockbuster entertainment and pop-culture properties, is developing one of its largest licensing programs ever around the Rabbids Invasion television show franchise.
As for the furry creatures themselves, they had one thing to say about the news: “Bwaaaah!”
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Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 29 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2012–13 fiscal year Ubisoft generated sales of 1.256 million. To learn more, please visit http://www.ubisoftgroup.com
About Ubisoft Motion Pictures:
Ubisoft Motion Pictures was created in January 2011 to expand the audience of Ubisoft’s successful video game brands by bringing them to film, television and Web series. In addition to the Tom Clancy’s Ghost Recon film, the studio is also partnering with New Regency on the upcoming films based on the Assassin’s Creed and Tom Clancy’s Splinter Cell franchises, and is in production on the Rabbids Invasion TV series, a collection of 78 seven-minute CGI episodes based on the insane stars of the video game franchise of the same name, in partnership with France Televisions and Nickelodeon.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
About McFarlane Toys: Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become a leader and redefined the standards within the action figure industry. For information on this pop-culture powerhouse, visit www.McFarlane.com; https://www.facebook.com/
© 2001-2013 Ubisoft Entertainment. All Rights Reserved. Rabbids, Assassin’s Creed, Tom Clancy’s, Splinter Cell, Sam Fisher, Ghost Recon, the Soldier Icon, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
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