Mezco’ New Line Featuring Domo Bobbleheads and Action Figures Already Generating Early Buzz will Hit Retailers Later this Year
May 11, 2012

New York, NY, May10 2012 – Branded entertainment company Big Tent Entertainment and Mezco Toyz, a leader in collectable action figures, doll manufacturing and marketing, announced a licensing agreement for a new line of collectibles featuring iconic character Domo. The new Domo line, which is expected to hit stores later this year, will include bobbleheads, clip-on figures, action figures, and wind-up walking toys.

Mezco Toyz unveiled the assortment of new collectible Domo products to much fanfare at the New York International Toy Fair in February. The Domo collectibles also generated early buzz from some of the biggest pop culture websites including MTV.com and Electric Playground. The new Domo collectibles will be available at specialty stores later this year.

“The Domo fanbase is always hungry for new and exciting collectibles featuring our brown fuzzy friend,” said Rich Maryyanek, Chief Marketing Officer, Big Tent Entertainment. “This new line really captures the essence of the character and that was very evident in the looks of the faces of those at Toy Fair. We can’t wait for the public to have that same amazing reaction.”

“The unveiling of our Domo products at Toy Fair in February caused a tremendous reaction. Fans are clearly excited by what we have planned for Domo” said Mike Drake, Mezco’s Director Of Special Projects. “It is especially interesting to see how many people, even when they are unfamiliar with Domo, are drawn to the character and want to learn more. Domo just naturally makes new friends and fans wherever he goes!”

Domo’s unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Facebook and Flickr, among others.  Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves as well as a popular Facebook game called “Planet Domo” available at http://apps.facebook.com/planetdomo.

About Mezco Toyz

Mezco Toyz LLC, specializes in the design, manufacture, and marketing of toys and collectables for all ages. A design-driven company that continuously thinks outside the box, Mezco is a leader in collectable action figures, doll manufacturing and marketing. Creators of brands such as Living Dead Dolls, Hoods, Creepy Cuddlers, Mez-Itz and more, Mezco also produces many of today’s most popular collector-friendly licensed products including: South Park, Hellboy, Popeye, Family Guy, Scarface, DC Universe, Little Big Planet and Thundercats to name a few. With a consumer outreach that is comprised of wholesale, distribution and direct to consumer networks; Mezco’s product placement abilities span worldwide. The award-winning company has offices in the United States as well as in Hong Kong, overseeing all aspects of design, marketing and manufacturing.

About Big Tent Entertainment, LLC

Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for three of Discovery Communications’ most popular brands – Discovery Kids, TLC and SCIENCE. Additionally, Big Tent represents Purple Ronnie, one of the U.K.’s most successful social expression brands, and PixFusion, a global leader in personalization products.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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