Mezco’s Breaking Bad Reveal And Toy Fair Preview
February 9, 2013

Article and photos by John Charles

 

New York- Mezco Toyz invited the 50 reporters to their international world headquarters Tuesday for an exclusive preview of the items set to be revealed at Toy Fair next week. Located in a historic Long Island City building that was once a shirt factory and horse stable, Mezco’s HQ  is a toy collector’s dream. Life size arms reminiscent of those in Dracula’s castle jut from the walls holding Living Dead Dolls.  Toys fill cool modern shelving units and ultra modern sofas beckon you towards a giant flat screen tv hooked to a PS3.

Dressed in a yellow biohazard suit and wearing a gas mask, Mezco’s jolly Director Of Special Projects,  known as Drake, gave an overview of the products set to be revealed in 2013, then with a flourish opened the doors to Mezco’s generously sized conference room and let everyone swarm in for photos and video.

Mezco’s offerings for 2013 are impressive. Their Universal Monster line continues with 9 inch tall stylized Creature from the Black Lagoon and Mummy . Dracula also joins the Living Dead Dolls with a figure that is simply adorable.

The Mez-Itz line of designer vinyl figures grows with the addition of Superman as seen in the upcoming MAN OF STEEL film. Besides Superman, Mezco will be giving both Zod (he of “Kneel before”) and Jor El.

In a surprise reveal, Mezco showed the figures and plush they have planned for AXE COP. Based on a webcomic that turned into a print comic that turned into a web based animation that turned into an animated tv show soon to be on Fox, Axe cop features some of the most outlandish characters ever seen. How outlandish? Well, besides the titular axe wielding cop, there is a t-rex with machine gun arms, an avacado unicorn, and soldiers made of poo. Mezco’s Drake indicated that Mezco has a long history of producing poo based characters and with their Mr Hanky of South Park they have cornered the poo toy market. “No other toy company besides Mezco will be offering three separate poo based characters in 2013 “ said Drake. Mezco will be producing both 3.75 inch figures and plush characters for the series.

 

Mezco’s giant size 14inch tall ThunderCats line expands with Cheetara  who features ball jointed hips.

 

The Mars Attacks universe is also expanding with a 24inch tall Martian as well as an army of 3.75 inch all figures. Now Mars Attacks and GI Joe can exist in the same universe!

 

Perhaps the most popular area was the table displaying the Breaking Bad collectibles (Note: Mezco produced a special prop replica of Saul’s advertising matchbook from Breaking Bad that is sure to end up on ebay. They are not for sale, but were produced exclusively for promotional use by Mezco). Mezco is producing ultra realistic figures of Walter White / Heisenberg with an impressive list of accessories. They are also making plush figures and an array of items like bobbleheads, money clips, and stash boxes.  This is sure to be one of the most sought after collectible lines of 2013 and I’m thrilled that Mezco has it. Drake also revealed that the prototypes would be donated to Astoria’s Museum Of The Moving Image but had no information on when they might be displayed.

Mezco is also expanding its creepily cute line of plush animals called Creepy Cuddlers with giant size animals as well as a new zombie penguin and a werewolf cat.

The ever popular Living Dead Dolls line continues with Series 25, along with Scary Tales series 5, blind box mini figurines series 3, and Series 26.  The Scary Tales series is especially clever, puting a Silence Of The Lambs twist on Little Bo Peep and her lambs as well as making Miss Muffett a member of a gang called THE SPIDERS. The blind boxed mini figures are also excellent and continue to be some of my favorite blind box items when I shop at Forbidden Planet.

“Don’t tell Mother,” said Drake, “but PHYSCO will also be entering the world of the Living Dead Dolls with two delightfully chilling dolls”. The dolls with depict both Norman/ Mother and Marion. Drake revealed that Mezco did extensive research to get the pattern of Mother’s dress right; “Most people imagine one thing, but it’s actually another” indicated Drake.

Mezco reps ended the tour by distributing their 2013 Toy Fair catalog , a limited number of which are available to the public at http://www.mezcotoyz.com/mezco-2013-toy-fair-catalog

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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