March 20, 2014

Classic 1988 Teenage Mutant Ninja Turtles figures are back this June, exclusively at Midco Toys


Turtle Power! Midco Toys has partnered with toy company Flair to exclusively release a special series of Teenage Mutant Ninja Turtles 4” scale Classic Collection action figures in the UK. The range will include Donatello, Leonardo, Raphael and Michelangelo along with Splinter and Shredder. Each figure is based on the original 1988 release, using the original Playmates moulds for totally radical authenticity. Each figure comes with their core Ninja weapons and an extra weapons rack.

In anticipation of their release in June, Midco Toys will be offering pre-orders on the action figures to guarantee that customers receive them on the official release date. Launch activity will include a Twitter campaign and a Pizza Partyyyy! – with more details to follow.

 Turtles Only At 02

Grabbing a slice of pizza, Managing Director David Middleton said, “Turtles have been our best selling action figure line over the past two years, and we are expecting fans to get very excited about these exclusive figures.”


Anne-Marie Noon, Marketing Manager, Flair added: “Midco Toys is the perfect partner for us to bring these classic action figures to the legions of Turtles fans in the UK. As a specialist retailer the team at Midco knows what its customers want and aims to deliver both on the sales and retailer experience sides. It has been 26 years since the original release of this classic series and we expect them to be in huge demand”.

The Teenage Mutant Ninja Turtles Classic Collection perfectly complements the mix of products sold at Midco Toys, with its dual appeal of collector-friendly nostalgia and being a hot property with children. The Classic Collection will form the centrepiece in a full range of Teenage Mutant Ninja Turtles products, including action figures, playsets, role play, creative and electronic toys.

Cowabunga dudes!


  • Toy Planet is based in Derby’s Westfield Centre, and is one of the launch shops from when it re-opened in 2007. It sells a wide range of toys for all ages, including specialist items not commonly stocked.


Midco Toy Planet Ltd

174 South Mall

Westfield Centre



  • Midco Toymaster is Burton-on-Trent’s only dedicated toy shop. It sells a wide range of toys for all ages, including specialist items not commonly stocked.


Midco Toymaster

169 High Street Street

Burton On Trent


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Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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