November 28, 2016

From 2D to 3D and now 4D, your beloved superhero returns bigger and better

SINGAPORE, 17 November 2016 – One figure. Nine point five inches. Thirty-seven individual parts.

In its latest endeavor, Mighty Jaxx teams up with New York artist, Jason Freeny, and Hong Kong-based toy manufacturer, Fame Master, to launch the first-in-the-world 4D XXRAY Batman officially licensed by DC Comics. An anatomical stylized figure more than twice the size of its 4-inch counterparts, this 4D XXRAY Batman offers collectors the ability to assemble and dissemble the bones and organs of their favourite character quickly and easily.


Mighty Jaxx Founder and Managing Director, Jackson Aw, says, “Since the launch of our XXRAY series late last year, we have received much love from fans all over the world, urging us to create bigger versions of our 4-inch collectibles. This really got us thinking on how we can improve the line even more. The idea of 4D XXRAY brought us back to our roots as I reminisced those childhood days I spent playing with my favourite action heroes, twisting their arms and legs to strike various poses. That is why we wanted to shake things up a bit and include the playability element in the 4D. We believe that characters like Batman can also help bridge the gap between conventional educational toys and superhero fandom. At the end of the day, what matters most to us is putting out great toys and bringing the joy of them to our customers.”

The 4D XXRAY was also inspired by the Funny Anatomy series proudly designed by Freeny and manufactured by Fame Master which catapulted the partnership into the spotlight of the designer toy community. The ever-popular series includes a collection of pop culture-referenced sculptures in clear plastic models that reveal the insides of these fictional characters. This was only made possible with the help of Fame Master who is best-known for their innovative, high-quality educational puzzles and figurines under its 4D Master® line.


Eastman Ting, Director of Research & Development at Fame Master, shares, “We are very pleased to work with Jason and Mighty Jaxx on the 4D XXRAY series. For a long time now, many people have been asking us what the 4D element is all about. While we are all familiar with 3D figurines, our toys have an additional dimension to them in terms of their Detailed structure and that perfect paint job for a realistic effect. We really hope that the 4D XXRAY Batman will be a precious collectible for all the fans out there.”


Retaining Freeny’s signature dissected look, the 4D XXRAY Batman uses a mix of hard plastics for its transparent shell casing and dissectible skeletal system while a softer plastic, better known as Polyvinyl Chloride (PVC), is applied to its detachable organs. The figure stands tall at 9.5 inches and is individually hand painted to perfection.


Artist Jason Freeny, on the process of creating the 4D XXRAY Batman recollects, “This project is the result of a 10-year quest from mere concept to actual fruition. It’s the combined efforts of Mighty Jaxx – one of the top designer toy producers, Fame Master – the global expert in anatomical models, and myself – a dude with some clay and the curiosity to see what’s inside my favourite childhood toys.”

As the first-ever truly dissected licensed collectible, the 4D XXRAY Batman figure will be available for pre-order at $89.99 USD per piece on www.mightyjaxx.com from this Saturday, the 19th of November 2016 onwards.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




1 Comment »

  • Happy Birthday Roboto says:

    I don’t get it, I understand science toys that teach kids and grownups about anatomy, I get that some people like chibi or bighead versions of popular characters, I get that Batman is a mega popular character but this I don’t get!

    This is like chocolate candy with a mayonnaise centre; some great things don’t go together!

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