Mimoco® and Hasbro Introduce MY LITTLE PONY Comic-Con Exclusive MIMOBOT® USB Flash Drives For SDCC 2013
July 2, 2013
Special Edition MY LITTLE PONY MIMOBOT

 

Special Edition MY LITTLE PONY “Fan Favorite” MIMOBOT spreads memories & friendship throughout Earth and Equestria 

(Boston, MA – July 2nd, 2013) — Mimoco® (www.mimoco.com), the Boston-based consumer electronics design studio, has unveiled the next weekly installment in their 2013 San Diego Comic-Con exclusive line-up that features a new character design from their Hasbro cobranded MY LITTLE PONY x MIMOBOT® USB flash drive collection. This week, Mimoco introduces MY LITTLE PONY “Fan Favorite” MIMOBOT from the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and airing on the HUB Network in the US. She joins her friends Rainbow Dash, Twilight Sparkle, and Rarity, in the MIMOBOT assortment. Like all others in the collection, “Fan Favorite” is preloaded with bonus Mimory® content that includes My Little Pony comic books, MimoByte® sound software, and the MimoDesk® suite of wallpapers, icons, avatars, and more. The hand numbered drives are available in sizes ranging from 8GB to 128GB with optional USB 3.0 speeds.

MY LITTLE PONY Fan Favorite

Mimoco Director of Media Development, Scott Seraydarian said: “Friendship is the professed theme of the My Little Pony brand and it’s a good representation of the bond Mimoco has made with Hasbro over the years.” “With the MY LITTLE PONY “Fan Favorite”, we’re proud to release the newest addition to the My Little Pony x MIMOBOT series and couldn’t be happier to include this style in our 2013 SDCC line-up.”

In preparation for Comic-Con, Mimoco will let fans see and order the newest collaborations, eight special edition MIMOBOT flash drives, one for each year on Mimoco’s metaphoric birthday cake.

MY LITTLE PONY Fan Favorite

A portion of the special edition “Fan Favorite” My Little Pony MIMOBOT is now available at www.mimoco.com for pre-order before their official release at Mimoco’s booths in the Toy Grower section (#5338) and the Star Wars Pavilion (2913M) on July 17-21 at San Diego Comic-Con International.

About Mimoco®
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, Transformers®, and DC Comics™, to pop-artists like tokidoki®, FriendsWithYou, to the Legends of MIMOBOT Series featuring Albert Einstein, Elvis, and more. MIMOBOT USB flash drives are available in up to 128GB capacities and USB 3.0 speeds, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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