Mimoco Expands Product Line at CES with Co-Branded MIMOMICRO™ Card Readers & Drives
January 12, 2012

Mimoco’s New Versatile Miniature Storage Devices Feature a Sculpted Vehicle and Characters in Star Wars™ and DC Universe™ Form

Mimoco introduces MimoMicro! from MIMOBOT & mimoZine on Vimeo.

(Las Vegas, January 10, 2012) – Mimoco (www.mimoco.com), renowned makers of the MIMOBOT® line of character-based designer USB flash drives, has unveiled a new product line of fashionable personal data storage devices called MIMOMICRO™. The MIMOMICRO™ product line can best be described as a smaller, more versatile evolution of the MIMOBOT® collection. Not only can MIMOMICRO™ be used as a USB flash drive with interchangeable microSD memory cards, but it also functions as a microSD card reader to transport data between mobile phones, tablets, e-readers, digital cameras, and mp3 players to one’s computer.

MIMOMICRO™ boasts three dimensional sculpted characters and the first in a series of vehicles. MIMOMICRO’s cap-free design with flip-out USB plug also includes a built-in keychain and LED indicator light. Measuring a mere 1.6″ H x 1.0″ W in its compact form factor, MIMOMICRO™ lives up to its name.

Launching in March, the first two MIMOMICRO™ collections include a crop of designs from Star Wars, including Darth Vader, Yoda, C-3PO, Chewbacca, and the Millennium Falcon along with characters from DC Comics including Batman, Superman, and Wonder Woman.

“As the pioneers in the licensed flash drive marketplace, Mimoco is excited to unveil our first new product line to build upon the success of our popular MIMOBOT platform. MIMOMICRO leverages compatibility with both USB and microSD enabled memory devices and taps into the growing usage of mobile memory solutions,” said Evan Blaustein, CEO of Mimoco.

“We’re thrilled to introduce our new co-branded product alongside licensing partners Lucas Licensing and Warner Bros. Consumer Products,” Blaustein added. “MIMOMICRO gives our customers the ability to select and upgrade their favorite characters’ memory capacity and an easy way to transfer data from mobile devices to computers.”

MIMOMICRO™ will be available for purchase in March 2012 at select retailers worldwide and at Mimoco.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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