MINDstyle and Dark Horse Comics Ink Worldwide Sales Agreement
February 6, 2008

Dark Horse is proud to announce they have signed an agreement to act as exclusive sales agent for the entire program of licensed products for MINDstyle—a California-based company which has recently emerged as a leading manufacturer of high-end collectible figures. The initial offerings,slated for release beginning in March, will include deluxe limited-edition vinyl figures and specialty products based on the classic Jim Henson film The Dark Crystal, comics artist Frank Cho’s Liberty Meadows, and award-winning painter Brom’s acclaimed book The Plucker.

“We are very excited to be associated with MIND style inputting this sales program together,” Dark Horse Vice President of Product Development David Scroggy stated, “and we are confident that they will help us make the release of these highly collectible, top-quality, limited editions a key event for collectors and film fans.”

MINDstyle has developed one of the most sought-after product lines in the burgeoning market of designer “art vinyl” figures. They are highly regarded for their unsurpassed work in creating a wide variety of limited-edition pieces derived from the work of contemporary artists. Their talented team of sculptors, painters, package designers and technicians have worked hard to set the MINDstyle line apart from the ordinary, and this attention to detail and quality control results in one sold-out piece after another. Each is highly prized by collectors.

 “We are very pleased to be working with Dark Horse,”MINDstyle spokesperson M.D. Young remarked. For MINDstyle, it was a natural progression in finding the right distributor for our products. We felt it was time to team up with someone who understood our vision and complimented our brand best.  In this case, Dark Horse was the right company because of its “indie” identity and ability to reach a wider audience; and, it simply made good business sense. 

 It’s an exciting year!” Young continued.  “We are breaking new ground with the products that Dark Horse is distributing—doing things outside of just the vinyl art toys.  We will release a series of 25th-anniversary Fraggle Rock vinyl collectibles, and there are some really limited The Dark Crystal figures in the works. We’re very excited about the art replicas from  the late Viktor Schreckengost, and there will be some really cool 12- inch figures from the Shaw Brothers kung fu classics, 36thChamber of Shao Lin and Shao Lin Temple.”

 The initial offerings of the products will take place at the International Toy Fair inNew York,February 17–20, 2008. Exhibited in Javits Center, booth #5744 ,this presentation offers the first trade-only look at some exceptional pieces,including several new items displayed for the first time.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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