MIRAGE STUDIOS AND 4KIDS ENTERTAINMENT LAUNCH WEBSITE FOR TEENAGE MUTANT NINJA TURTLES® 25th ANNIVERSARY
July 31, 2008

SHELL-EBRATE: MIRAGE STUDIOS AND 4KIDS ENTERTAINMENT LAUNCH WEBSITE FOR TEENAGE MUTANT NINJA TURTLES® 25TH ANNIVERSARY AT COMIC-CON INTERNATIONAL

 

TMNT25.com is Official Fan Destination for 25th Anniversary

Shell-ebration News, One-of-a-Kind Prizes, Rare Collectibles

and a Special Look at 25 Years of Turtle Power

 

SAN DIEGO, July 24, 2008 – Mirage Studios, Inc.and 4Kids Entertainment, Inc. announce the launch of an exclusive Teenage Mutant Ninja Turtles (TMNT) Website, created for the fans who have made everyone’s favorite heroes in a half-shell a staple in pop culture for a quarter of a century.  TMNT25.com, unveiled today at Comic-Con International, is the official destination for the Turtle’s 25th Anniversary Shell-ebration in 2009.  Fans will have the opportunity to register on the site to receive up-to-the-minute 25th Anniversary information and locations for special events, as well as the chance to win rare collectibles and prizes and much more, via the downloadable Turtles widget.

 In addition to the launch of the site at Comic-Con, show attendees will have the opportunity to participate in a pre-Shell-ebration Sweepstakes, which they can enter by collecting stamps on a specially crafted TMNT25 passport at several participating partner booths: (4Kids Entertainment/TC Digital Games LLC (Booth #3351), uclick LLC (Booth #1217), and National Entertainment Collectibles Association (NECA) (Booth #4345). Once all the stamps are collected and the passport tear-sheet is handed in, fans are entered to win a number of special prizes including a signed NECA TMNT collectible toy set, a Raphael costume from Disguise, Inc. and a mobile phone from uclick.

 Additionally, by participating in the pre-Shell-ebration Sweepstakes, fans will be automatically entered in an online TMNT Cyber Sweepstakes, where they will have the chance to win rare copies of Gobbledygook, the limited Mirage Studios comic series which previewed the Turtles back in 1984, each signed by Turtles co-creators Peter Laird and Kevin Eastman.  

 “Launching the TMNT25 Website is an exciting first step for Mirage Studios in the multi-faceted Shell-ebration of our historic milestone,” said Gary Richardson, CEO of Mirage Studios.  “This will be the go-to place for our fans to log on to reminisce in Turtles’ multi-media history, as well as receive the latest news on all the exciting anniversary initiatives in which they can participate.”

 
Peppercom, a strategic communications agency, and its experiential marketing division, Peppercommotions, will managewww.TMNT25.com, as well as the various Shell-ebration events.

 

 “We’re confident that the TMNT25 Website will help generate a strong buzz for fans and serve as an important promotional resource for Turtles’ licensees, partners and retailers,” said Rosalind Nowicki, Executive Vice President, Marketing & Licensing, 4Kids Entertainment.  “The Shell-ebration will bring back nostalgic memories, as well as create exciting new experiences for TMNT fans of all ages.”

 Throughout 2008 and 2009, the TMNT25 team will host several interactive initiatives for fans during the action-packed anniversary, including nationwide tours, events and activities including “Galabungas” – TMNT-style parties in key U.S. cities – to celebrate the TMNT phenomenon throughout the years; and a mobile reunion tour that will travel across the country bringing families and friends together to participate in TMNT-themed events. 

 The Teenage Mutant Ninja Turtles made their world premiere in May 1984, in a comic book created by Peter Laird and Kevin Eastman and published and distributed by Mirage Studios.  A hugely successful TV series quickly followed, along with three successful theatrical films.  In 2003, the Turtles were re-introduced to a new generation through a fresh animated television series, a CGI-animated theatrical movie and new merchandising program. The 25th year of TMNT will provide fans with radical, new, stimulating opportunities to experience the Turtles.

 

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About Mirage Studios

Mirage Studios, Inc. is part of the Mirage Group, a group of companies located in Northampton, Massachusetts that owns, manages, nurtures and protects the Teenage Mutant Ninja Turtles property.

 

About 4Kids Entertainment

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing, and manufacturing of children’s entertainment products.

 

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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