November 30, 2007

Round 5 releases the first official MMA collectible figures for Christmas ‘07.

Markham, Ontario, November 2, 2007 – Round 5 announces the release of the first official MMA collectible figures coming this holiday season.  Mixed Martial Arts (MMA) has rapidly become one of the largest markets in professional sports. In response to this growth, Round 5 has just released the first official line of collectibles. In-house viral marketing initiatives have shown enormous anticipation surrounding the release. The collectibles are set to launch in over 1000 different stores this holiday season, including Spencer’s and Toys “R” Us Canada.They will also be available internationally online.
"This first series showcases the most exciting championship fighters to date, in their most well known poses," said Barron Lau, Marketing Director of Round 5. He continues to explain, "Series 1: Champions,will include fan favorites; Quinton ‘Rampage’ Jackson, Tito ‘The Huntington Beach Bad Boy’ Ortiz, Matt Hughes, and Randy ‘The Natural’ Couture. We are honored to be releasing these collectibles at a time when the sport has achieved so much success.” Each collectible figure is expertly sculpted, pose-able and select characters even include accessories such as Quinton ‘Rampage’ Jackson’s signature chain.


Interest in the sport of Mixed Martial Arts has grown dramatically over the past several years, surpassing both boxing and professional wrestling in popularity and Pay-Per-View sales in some areas of the world, to currently become one of the fastest growing sports around.  Spike TV’s General Manager, Kevin Kay, sums up the impact, “The ratings are further proof that the tide in American sports is changing. Young men (ages 18-49), prefer the incredible action and athleticism of MMA to more traditional sports.”
“Due to the mainstream rise in popularity of professional MMA, the response from our website has been tremendous. These collectibles willbe the hottest sellers for the upcoming Christmas season.” said Damon Lau, CEO of Round 5.
The collectible figures are sculpted by famous McFarlane artist and owner of INU Art design studio, David Cortes. He is best known for sculpting comic-related and mainstream characters like Hellboy, Spawn,and the Incredible Hulk. Cortes takes great pride in the level of detail and likeness captured in the 6” tall caricature-style figures.  

About Round 5
Round 5 is the MMA industry’s fastest growing worldwide collectiblefigure company. Committed to developing intricately detailed figures,Round 5 strives to remain true to the sport of MMA and itspersonalities. Headquartered in Markham, Ontario, Round 5 sellsmanufacturers product and distributes through retail locations and itsofficial online store found at www.round5mma.com. Additionalinformation can be found at the website.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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