Modern Army Action Figures, G.I. Joe Newspaper Ad 1982-1989 A New Book by Philip Reed on Kickstarter
August 9, 2017

ONLY 2 DAYS LEFT TO GET IN ON THIS BOOK!

An 80-page hardcover book that looks back at how Hasbro’s G.I. Joe was advertised in newspapers of the eighties

Now up for pre-order on Kickstarter.

 

 

hanks to the support of toy fans and readers of BattleGrip, since 2012 I have written and published nine different books about toys. These range from general interest books focused on action figure marketing and carrying cases to specialized titles dedicated to a single subject (third-party Transformers and Star Wars). Now, after many months of research and work, I am pleased to present my tenth book to the world.

Sample page spread.
Sample page spread.

Modern Army Action Figures is an 80-page, 9-inch wide by 6-inch tall full-color hardcover book that collects and comments on G.I. Joe newspaper ads of the eighties. This is similar in style to two of my other books — Collect These Figures and Accessories and A Galaxy of Action Figure Savings — in that the B&W ads are joined by toy photos, color catalog images, and appropriate comic panels and commercial screenshots, all in an attempt to spark memories of when A Real American Hero was new in stores.

Sample page spread.
Sample page spread.

Project Status

As of this writing, there are two pages and the cover design left to complete. All of the rest of the book is ready to go, and I have timed things so that the last pieces of the book will be wrapped up by the time that this Kickstarter project closes.

I am once again going to Taylor Printing for the book’s printing and binding. Taylor has handled the printing of my other hardcovers, and I am always happy with their work. If successfully funded, Modern Army Action Figures will be professionally printed and bound and will be as attractive as all of the other books about toys that I have created so far.

Sample page spread.
Sample page spread.

Project Timing

I have arranged the schedule so that the project closes right before I set out for a business trip in mid-August, with funds reaching me late in the month. Then, the files head off to the printer with finished books arriving by the time I return from another trip in late October. If all goes as planned, finished books will mail out in early November.

Sample page spread.

 

Pre-order your copy today!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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