Mojang Appoints Jazwares™ as Minecraft Toy & Electronics Partner
April 25, 2013

Worldwide Deal to Bring Product to Market this Holiday Season


Sunrise, FL – April 16, 2013 – Mojang, developer and publisher of the global video game sensation, Minecraft, formally announced Jazwares™, a leader in the licensed products marketplace, as a global partner for toys and electronics.

Building from the core pillars of the brand, the worldwide agreement will pave the way for a full line of Minecraft action figures, plush, and paper craft items for immediate development. Products will be available for holiday 2013 sales at major retailers nationwide.

“Minecraft is one of the hottest brands on the planet right now.” said Laura Zebersky, Executive Vice President of Global Sales, Jazwares. “The world is playing the game and engaging in its remarkably compelling modes. The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”

Echoing Zebersky’s excitement, Mojang CEO, Carl Manneh stated, “We are excited by our new partnership with Jazwares. This partnership will help give our community a new way to interact with the game they love.”

The announcement of the Minecraft agreement represents the latest license in an impressive list of brands for Jazwares. For more information about all of Jazwares’ current lines, please visit

About Jazwares, Inc.
With its focus on innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today, through the expertise of their design specialists, Jazwares continues to offer a wide array of products and has expanded its line of action figures and electronics with some of today’s hottest licenses around. This includes Adventure Time™, Regular Show, One Direction, Hanna-Barbera™, Plants vs. Zombies™, Star Wars™, Lalaloopsy™, Nicktoons™, WWE™, Sonic the Hedgehog™, Mortal Kombat™ among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit

About Mojang
Mojang is an indie game development studio based in Stockholm, Sweden. Founded by Markus “Notch” Persson, Jakob Porser, and Carl Manneh in October of 2010, Mojang has created a worldwide hit with its first title, “Minecraft.” Currently with over 26 million copies sold across all platforms. Mojang is currently developing its second game, “Scrolls.” For more information, please visit and

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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