We were overjoyed at the news this week that DC fans would be getting one last figure released on MattyCollector at the end of the year. Ever since DOOMSDAY Unleashed was announced at the tier 2 figure for the 2014 DC Infinite Earths subscription, fans have wanted this massive Superman villain on their shelves. However we all know that the 2014 DC sub only reached 63% of it’s needed funding and did not go through. The Doomsday Bound figure was already in production and therefore was changed to be released as a 2014 SDCC exclusive. But the fans REALLY wanted this guy.
Every time they asked about getting him the answer back from Mattel was was always the same. We didn’t even reach the tier 1 minimum. Doomsday Unleashed was not coming. We were crushed. The figure was MASSIVE and was an incredible sculpt by the Four Horsemen. Fans lobbied for this figure every month since July 2013 in every monthly Q&A, on message boards, the Matty Facebook page, fans suggested every possibility, every angle and every scenario to get this figure released and each time we were told “can’t happen.”
It turns out the Matty team wanted this figure too and never gave up hope in still trying to find a home for this figure despite the line it was designed for was cancelled. They went so far as to design packaging to run it up to the powers that be at Mattel and DC Entertainment… and something cracked.
So how did this “never going to happen” figure get moved into production? We reached out to our old friend Scott Neitlich on the MattyCollector.com team, and despite him being on vacation, took the time to send us the answer to that perplexing question:
“So basically a toy we NEVER thought was going to happen. We’ve been trying to find a way to make this figure for years and just felt the line would not not be complete without him. Essentially we have tried every angle possible, from a sub incentive to a con item. Finally we just felt, “go for it” and mocked one up as a “looks like model” in package to demonstrate how great it would look as a celebratory item to honor the ending of the 6″ 4HM line. We really felt a line this great deserved to go out on a high note, even if the sub did not hit the minimum.
The packaging team went all out with an almost 360 window box including a slip case with original art by Dan Jurgens. The package comp with toy was just so beautiful no one could say no and we FINALLY got the green light!
Wow, I don’t think the team has ever tried so hard to get a single figure out. I couldn’t be more proud.
This will be without a doubt the final figure in the 6″ line, but what a way to end things?! Doomsday Unleashed will go on sale before the end of the year and will also include the ripped shreds of Superman’s cape wrapped around his hand (removable soft goods!).
The fans really showed there support and this is our way of saying thank you to our fans as DCU Classics/signature series heads into the sunset!”
We should be seeing Doomsday Unleashed for sale on MattyCollector.com sometime in December.
Thank you to Scott and the Matty team for fighting for this figure and making it happen!
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