MOTÖRHEAD frontman Lemmy Says “Figure Won’t Get Much Action”
June 10, 2008

MOTÖRHEAD frontman Ian "Lemmy" Kilmister recently spoke to the Artisan News Service about the Lemmy Icon Figure, which is about to begin shipping from Locoape, creators of iconic figures and collectibles via In addition to a standard edition an edition of 2,500 pieces is one exclusive that includes an individually numbered MOTÖRHEAD "Ace of Spades" playing card as well as an authentic D’Andrea Lemmy guitar pick. Also available is an autographed edition limited to only 50 pieces worldwide.

"I had to stand on this platform while the camera went around and did the hologram thing and then they made the model, only smaller," Lemmy said. "They said it’s an action figure, and I said, ‘So, you’re gonna put a *&$% on it?’ They said, ‘No.’ I said, ‘Well, then it’s not going to get much action then, is it?’ A bad name for it, right?"

Watch video footage of Lemmy talking about the action figure at this location.

Locoape, the newly formed Chicago-based manufacturer, produces an array of both licensed and proprietary branded products with an emphasis on toys, collectibles, trends and popular culture.

"We’re very excited to be able to introduce the Locoape brand to the public with an iconic license such as MOTÖRHEAD. Lemmy is an artist that defines modern hard rock and metal music," said Locoape CCO Michael Romano.

According to Locoape President Steve Loney, "When we first began to develop the Icon series brand we wanted to first solidify just who the Icons are. Much was debated, but Lemmy was instantly at the top of that list. With so many Iconic artists in development and the roster we’ve secured we’re already planning in to 2010! People are really going to be surprised just who and what we’re developing."

Romano added, "Beginning with Lemmy, we’ve strived to create the Icon series as an ongoing brand of true show piece collectibles. Collectibles that include the artist’s input and offers the fans and collector an item with the quality and integrity that they deserve."

Spencer Gifts, Hot Topic, Virgin Mega Stores, Hastings, FYE, HMV, Diamond, independent record and specialty collectible toy stores and distributors worldwide are all places you may be able to find your own Lemmy figure. Locoape has assembled the finest distributors throughout Europe such as Gear for Games, Cosmic, PBM Express, SD,, Cards Inc., Legends & Album stores in France, Blister Direct in Japan, Figure Mania and Croftminster in Australia, Grossnor in Canada are just a few of the wholesale channels that will be carrying the Lemmy figure.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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