MOTUC “Create a Character” Contest Winner Revealed
July 16, 2012

Revealed at Comic Con this past week at the Mattypalloza panel Mattel revealed the winner of their Masters of the Universe 30th Anniversary Create-A-Character contest.

He-Fans and She-Ravers,

After almost one year and over 1,300 entries, we have a winner of our Masters of the Universe® Create a Character Contest!

During the Mattypalooza fan panel at SDCC it was revealed that “Castle Grayskullman,” created by Daniel Benedict, was chosen as the top entry and will be made into an actual figure available this fall as part of the 30th Anniversary line.

The contest gave fans the opportunity to create a new MOTUC character based on bucks from existing 6” figures. It was the perfect chance for them to let their creativity shine.

The panel of eight judges included members of Mattel’s marketing, entertainment, packaging, and design departments. They evaluated each entry, looking for concepts that had an original name and look, used approximately 50% shared parts, were easily translated into a toy, and fit into the world of MOTU. Daniel’s “Castle Grayskullman” wowed the judges, cleverly incorporating details from the vintage Castle Grayskull® Playset.

The big announcement was made during the SDCC fan panel, where new art created specifically for Daniel’s concept was also revealed. In addition, Daniel will receive a 2013 Club Eternia® subscription, and he will be interviewed for an article right here on Best of all, he’ll have lifelong bragging rights as creator of a new MOTUC character!

In addition to the winning entry, five runner-ups were also announced during the SDCC fan panel, and each of them will also receive a 2013 club subscription.

We congratulate Daniel and the runner-ups, and thank everyone who submitted for an incredible turnout!


P.S. Per the contest’s Official Rules and entry form, all entries remain the sole property of Mattel and may not be used or posted by anyone else (including any entrant), in any way, for any purpose.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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