MY LITTLE PONY Brand Honors Famous Best Friends in Celebration of International Day of Friendship
August 4, 2015

Custom MY LITTLE PONY Figures Include TRANSFORMERS Optimus Prime and Bumblebee, Sesame Street’s Bert and Ernie, I Love Lucy’s Lucy and Ethel, and More; Follow #MLPFriendshipDay to Join the Conversation

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PAWTUCKET, R.I.–(BUSINESS WIRE)–A global, pop culture phenomenon, the MY LITTLE PONY franchise from Hasbro, Inc. (NASDAQ: HAS) has remained deeply rooted in the value of friendship since it first launched more than 30 years ago. To commemorate the International Day of Friendship, the brand is celebrating famous friendships with one-of-a-kind MY LITTLE PONY figures honoring notable friendships throughout entertainment history. From timeless television personalities to familiar childhood characters, the MY LITTLE PONY brand brings fan favorites to life for the first time as ponies, including beloved best friends from TRANSFORMERS, Sesame Street, I Love Lucy, Clueless and Laverne & Shirley!

In addition to creating the custom MY LITTLE PONY figure collection, to honor the importance and magic of friendship Hasbro has teamed up with generationOn, the youth division of Points of Light, on a global service campaign that uses the core cast of characters from the My Little Pony: Friendship is Magic animated series to teach children about helping others. The initiative invites children and their families to celebrate friendship by completing acts of kindness and volunteering in their school, neighborhood, or broader community.

For more information on how to get involved with a MY LITTLE PONY service project, parents and caregivers can visit MyLittlePony.Hasbro.com/FriendshipDay. Fans can follow Hasbro on Instagram (@Hasbro) and Twitter (@HasbroNews) and use #MLPFriendshipDay to join the conversation.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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