My New “Worst Enemy”
January 27, 2011

There’s a disturbing trend in the retail world.   It’s not new, but it looks like it is becoming more pervasive in the stores that I frequent.   I first noticed it at Toys R Us stores in 2009 , but now I am seeing it at some of my local Targets as well. 

  I don’t know if this "device" has a real name or not.  If it does I’d love to know what it is.    I call it "the shopper stopper," and what it is, is a little rubber grommet that fits on a shelf peg and keeps the minimal stock that the store has have pushed forward to give the "illusion" of full pegs worth of product.   Literally there will be one figure on the peg pushed forward. 


But it’s a shame, a facade and not a very good one at that.  And in this age of  recessions, and stores struggling to make projected sales it just seems lazy and dumb.

Is it really easier to put one figure on a peg and push it forward than to order new product and actually have your pegs full of product people want to buy?

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Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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