NECA Acquires Chia Pet and Clapper Companies #NYTF
February 16, 2018

Famous Products Join Family of Companies with Focus on Art and Entertainment

Hillside, NJ – February 16, 2018 – National Entertainment Collectibles Association (NECA), Joseph Enterprises, Inc. (JEI) and Joseph Pedott Advertising and Marketing, Inc. (JPAM) today announced the closing of an agreement under which NECA has acquired both companies. The globally recognized powerhouses behind the creation and success of iconic creations Chia Pet® and The Clapper® join the growing NECA family of specialty entertainment companies, which are poised for cross-company collaboration.

JEI and JPAM will proceed as NECA subsidiaries under the auspices of current vice presidents Michael Hirsch and Al Lam, and will continue as normal. JPAM has deep expertise producing and broadcasting television commercials throughout the USA and Canada over its 55 years of existence and will continue to purchase TV time on behalf of its clients and JEI. The companies will remain headquartered in San Francisco, and gain the support of NECA’s vast network of suppliers, creatives and internal team members.

Joseph Pedott, founder of both companies and the man responsible for the decades-long success of Chia Pet (which debuted in 1982) and The Clapper (first sold in 1985), will remain involved for the transition to help oversee the businesses as they are integrated into the NECA family.

“The legacy built by Joseph Pedott will always be in the DNA of the company. I am honored to continue his legacy,” said Joel Weinshanker, COO of NECA. “Thanks to him, more people in America have seen a commercial for the Chia Pet or The Clapper than watched the past nine Super Bowls combined. The average person on the street can sing one of the jingles. They’ve appeared in countless movies and TV shows; they’re even housed in the Smithsonian. That’s a cultural resonance most products can only dream of.”

G2 Capital Advisors, LLC was the exclusive sell-side financial advisor to Joseph Enterprises, Inc. and Joseph Pedott Advertising and Marketing, Inc.

About NECA
NECA (National Entertainment Collectibles Association) is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world’s most recognizable movies, video games, comic books, and pop culture. The NECA group of companies includes game developer and publisher WizKids and urban vinyl icon Kidrobot.

About JEI / JPAM
Joseph Enterprises, Inc. and Joseph Pedott Advertising and Marketing, Inc. are integrated consumer product companies which design, market and distribute novelty, home, and garden products. JEI rose to success with its two most popular products, the Chia Pet and The Clapper, which are recognized as consumer icons. JPAM has deep expertise producing and airing television commercials throughout the USA and Canada over its 55 years of existence.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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