NECA AND 343 INDUSTRIES ANNOUNCE PARTNERSHIP FOR NEW LINE OF HALO MERCHANDISE
November 12, 2013

 

Hillside, NJ – November 12, 2013 - National Entertainment Collectibles Association (NECA), entertainment conglomerate and global leader in licensed consumer goods, has partnered with 343 Industries for a new worldwide merchandise program for “Halo®”, the award-winning franchise that has shaped video game and entertainment history.

“We are thrilled to be part of a franchise with such wide-reaching impact,” said Joel Weinshanker, president and COO of NECA. “Bringing the rich universe of Halo to tangible form is an honor, and we’ll be working closely with 343 Industries to ensure Halo’s loyal fans around the world are pleased with the result.”

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The new line will be available to consumers beginning in April 2014, and will include a wide assortment of products, including 1:4 scale action figures, mini figures, DOT-approved motorcycle helmets, prop replicas, board games, and HeroClix miniatures games for a variety of platforms.

“We love seeing the Halo worlds and aspects of its universe being translated into new forms and functions, but it’s rare that we get the chance to see its rules, modes of play and strategies reinterpreted through another lens, so we couldn’t be happier to return to the world of HeroClix and Halo with our old friends at NECA and the broader partnership, with replicas, large scale action figures and more is going to bear some amazing fruit. But I won’t lie, the idea of cruising around on my motorbike with a Halo-inspired DOT approved helmet gives me goose bumps,” said Frank O’Connor, Franchise Development Director of 343 Industries.

About the Halo franchise

The Halo franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. Beginning with the original “Halo: Combat Evolved” (2001), the critically acclaimed and record-shattering series of games has since inspired multiple New York Times bestselling novels, comic books, action figures, apparel and more. Published by Microsoft Studios, the Halo franchise of games is exclusive to the Xbox 360 video game and entertainment system and the Xbox Live online entertainment network. To date, more than 50 million copies of Halo games have been sold worldwide, driving more than 5 billion hours of gameplay by people connected to Xbox Live.

About NECA
National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retail/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world’s most established and beloved properties, providing products across all consumer categories and distribution channels. Together, NECA’s divisions provide a comprehensive, end-to-end solution to elevate each property, maximizing exposure and reach, while protecting the vision of the creator. As a result of NECA’s singular passion and reverence for the intellectual property backing its products, some of this generation’s most recognized content creators enjoy working with NECA, allowing us to help bring their vision to their audience. For additional information, visit www.necaonline.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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