June 29, 2007

This blog was posted over on NECA’s official MySpace Page:

The End of NBX Action Figures?

By now you’ve seen the press release and yes I feel your pain. We had plans for Santa, Corpse Dad, Snowman Jack, and loads more. There are even prototypes from Toy Fair 2007 that we created and will not be producing. Personally those are the items that hurt the most because the time and care was taken to create them and now we have to accept the fact that they will not be produced.

It is not a creative decision, it is a business decision, and the sad fact is that sales on the line decline each year as we get into the more fringe characters. We have tried to always balance the line by having Jack in each series because he sells at least 6:1 over everyone else. I know how the collectors feel, I’m one of you, a completist and I value the concept of building the entire universe of characters. For those of you who perceive the recent series to be instant sell-outs – perception and reality differ. If the figures sell out from your local stores that is great but the retail outlet you frequent may only order a fraction of what they had ordered on Series 1, 2, or 3. Our license for the toys is up at the end of this year and this decision was made not to continue.

We are ending with some great new items and some figures that have never been done before in any form. Here is what you have to look forward to before the NBX Line comes to a close.

NBX Series 6
Experiment Jack w/ desk and chair
Mr. Hyde w/ mini Hydes
Corpse Mom & Corpse Kid
Melting Guy & Spider Hair Monster

Jack & Sally on Spiral Hill Boxed Set

Comic-Con Exclusive Vampire Jack

Thanks for collecting and supporting the line – we had a great run for 4 years with over 30 amazing figures and some citizens of Halloweentown that you never thought you would see in plastic.

Reel Toys

It really HAS been an amazing run and Randy, the Four Horsemen and everyone else who worked on this line gave us some amazing on-model figures. 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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