NECA LAUNCHES NEW STORE AT MOCK.COM FEATURING VERONICA ROTH’S DIVERGENT
October 23, 2013

Hillside, NJ—October 23, 2013— On the heels of the highly anticipated third title in the best-selling dystopian trilogy by author Veronica Roth, ALLEGIANT, entertainment conglomerate NECA today announced the expansion of the online shopping experience at Mock.com to feature DIVERGENT, offering fans and readers the chance to create customizable branded merchandise.

Accessible via the web, fans worldwide now have the opportunity to personalize a variety of merchandise including t-shirts, sweatshirts, mugs, and more with their favorite slogans and logos and from the series.

ScreenHunter_171 Oct. 23 12.48

To coincide with the launch, NECA is running a special offer for one week only. This special offer grants free standard shipping to all shoppers who make a purchase between now and October 31 by entering the code FREESHIP at checkout.

For more information, visit www.mock.com.

Launched in the summer of 2013, Mock.com introduces a new online shopping experience, inviting shoppers to browse a 3D store front with full customization capability to design their very own memorabilia and apparel featuring their favorite brands.

About NECA
National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retail/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world’s most established and beloved properties, providing products across all consumer categories and distribution channels. Together, NECA’s divisions provide a comprehensive, end-to-end solution to elevate each property, maximizing exposure and reach, while protecting the vision of the creator. As a result of NECA’s singular passion and reverence for the intellectual property backing its products, some of this generation’s most recognized content creators enjoy working with NECA, allowing us to help bring their vision to their audience. For additional information, visit www.necaonline.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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