June 6, 2013


Combines Expansive IP Catalog with Online Store and Customization

Hillside, NJ—June 6, 2013—National Entertainment Collectibles Association (NECA), today launched, a new online shopping experience inviting shoppers to browse a 3D store front with full customization capabilities to design their very own memorabilia and apparel featuring their favorite brands. The first brand to appear on the new store will be Warner Bros. Pictures and Legendary Pictures’ PACIFIC RIM. Coinciding with the opening, the company has also revealed NECA Rewards, an upcoming rewards program in which members can earn limited-edition products and other exclusive rewards, set to launch this summer.

Unlike any other online shopping experience, on shoppers can select from a wide variety of merchandise, including t-shirts, sweaters, hats, coffee mugs and more to fully customize. Shoppers can choose from an expansive collection of branded logos and artwork from leading brands within the NECA catalog of intellectual properties spanning movies, music, video games and more.

“ brings together everything NECA is about; entertainment, top brands, and high-quality products consumers crave,” said Joel Weinshanker, president and COO at NECA. “We’re introducing a new way for consumers to interact with their favorite brands right from their home.”

With the release of the much-anticipated film just around the corner, the first brand to appear on is Warner Bros. Pictures and Legendary Pictures Pacific Rim. NECA has also released a special 7” scale PACIFIC RIM Knifehead Action Figure, which early shoppers and fans can view now in the 3D store.

Alongside the online store opening, NECA Rewards has also been announced, which will offer fans a way to earn points that can be redeemed on a variety of ultra-exclusives and limited edition merchandise only available via the reward program. More details on the program will be announced soon.

To visit the Pacific Rim store, visit

About NECA
National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retail/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world’s most established and beloved properties, providing products across all consumer categories and distribution channels. Together, NECA’s divisions provide a comprehensive, end-to-end solution to elevate each property, maximizing exposure and reach, while protecting the vision of the creator. As a result of NECA’s singular passion and reverence for the intellectual property backing its products, some of this generation’s most recognized content creators enjoy working with NECA, allowing us to help bring their vision to their audience. For additional information, visit


From acclaimed filmmaker Guillermo del Toro, comes the epic sci-fi action adventure Warner Bros. Pictures and Legendary Pictures PACIFIC RIM.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions oflives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.

Oscar® nominee Guillermo del Toro (PAN’S LABYRINTH) directed PACIFIC RIM from a script by Travis Beacham (CLASH OF THE TITANS).Thomas Tull, Jon Jashni and Mary Parent are the producers, with Callum Greene serving as executive producer. The film stars Charlie Hunnam (TV’s Sons of Anarchy), Idris Elba (THOR), Rinko Kikuchi (THE BROTHERS BLOOM), Charlie Day (HORRIBLE BOSSES), and Ron Perlman (HELLBOY). The ensemble cast also includes Max Martini, Rob Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff and Brad William Henke.

Del Toro’s behind-the-scenes team includes Academy Award®-winning director of photography Guillermo Navarro (PAN’S LABYRINTH), production designer Andrew Neskoromny, editor Peter Amundson, and costume designer Kate Hawley. Slated for release in May 2013, the film is a presentation of Warner Bros. Pictures and Legendary Pictures and will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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