NECA Prepares to Go Ape!
July 26, 2013

One of the announcements out of the recently concluded Comic Con that I missed until after the show was over was NECA’s acquisition of the Planet of the Apes license. As I understand it the license covers the classic movies as well as the recent reboot and it’s upcoming sequel. I don’t know if the Tim Burton movie is part of the deal. While the movie was pretty awful, the costumes and ape designs are pretty cool.

However, it’s the classic stuff that has me excited. Really, really excited. I grew up with the original movies. I remember my first exposure was when Planet of the Apes first aired on television on (I think) ABC Friday Night at the Movies. I can still remember the promos before the aired featuring the blaring horn, the sickles thrashing their way through the corn field in pursuit of the fleeing humans and the big reveal of the gorilla soldier on horseback. My young mind was blown. It was the coolest thing I’d ever seen. And, I was hooked.

I got all the novelizations through the Scholastic book club in elementary school and read them to death. I had the MEGO figures and the treehouse playset. I built the Aurora model kits. I read the Marvel magazine b&w comic.

One of my fondest childhood memories is going to the Go Ape Festival in 1974 with my cousin Cherie. We spent 8 hours in the Century Almaden theater in San Jose taking in the spectacle of all five original movies. It was fantastic.

I love the Planet of the Apes.

So, flashforward to the present and here’s NECA announcing new Planet of the Apes action figures. No other details have been given from what I’ve read. But, it’s NECA so it’s pretty safe to assume that we’ll be seeing 7″ action figures. And, it’s equally safe to assume that they’ll look amazing. But, is that all we’ll see?

I’m really hoping against hope that NECA also launches a 3-3/4″ Planet of the Apes line. I think that there is room for both, and really I think the license is better served by a 3-3/4″ line than a 7″ line. Now, granted, I’ve got a bit of a (well-deserved) reputation for being a 3-3/4″ junkie. So, I may be biased (ok, I am biased). But, there’s so many characters and so many opportunities for army building and, thanks to NECA’s upcoming 3-3/4″ Lone Ranger figures they’ve already got amazing, articulated horses it’s a match made in ape heaven!

A 3-3/4″ Planet of the Apes line is probably my all-time dream toy line. We came close some years back when Palisades Toys (RIP) had just such a line planned, and then they went out of business. I was heart-broken.

And, so it is with anxious anticipation that I await more information on just exactly what NECA has planned for the Planet of the Apes. There’s such amazing potential there. All I know is I can’t wait to get my hands on some dang dirty apes!


Jeff Cope
Jeff Cope has been collecting toys and action figures since he was a wee lad growing up in the 70s, and is still waiting to grow out of it. He's been involved in the online collecting community since he first started writing for Raving Toy Maniac in the mid-90s, and is proud to call AFi his online home.
Read other articles by Jeff Cope.





  • ruben says:

    It would be great to line the Planet of the Apes out in 7 inches as predators, aliens, marines, dutch etc are more or less the same size.
    Reconsider and if performed in 3 3/4 also carried out in 7 inches. Although Tylor commander.

    Thanks my friends.

  • David G says:

    Jeff– We have similar experiences with “Apes.” But, the movies appeared on TV on CBS, not ABC. And … guess what … here’s the proof (and — wow– this’ll really take you back…!):

    • Jeff Cope Jeff Cope says:

      Wow! That’s awesome! As soon as you said CBS I smacked my forehead and thought, “Of course!” That promo was awesome to see again! Thanks!

  • ironman1188 says:

    Wow! I’ve been a POTA since the film first came out [and it was aired as a CBS Friday Night Movie]. Had/have all the comics, Marvel magazines, Megos, etc…
    I was so pleased when Sideshow finally came out with 1:6 (12″) versions. While not the most screen accurate it was great to see so much attention being paid to the franchise. Then they stopped and it looked like it was all over. Not so. To the rescue came Hot Toys and with them the most exquisite 1:6 Planet of the Apes figures done to date. They released three and all three were gorillas, General Ursus, a gorilla soldier from the films and a gorilla soldier from the TV series. They had said at one point that they were not done with the license.and planned to revisit it bu that never happened.
    Now, NECA has made the POTA announcement of all announcements.
    NECA, I know that you generally deal in 7″ or 1:4 scale otems, but please, PLEASE, don’t start a new area of apes. Make items to compliment the existing world of Planet of the Apes. Given your attention to detail 1:6 would probably be ideal for your POTA offerings and still maintain highly detailed figures and affordable pricing.

  • Shawn [aka Fallen Eldor] says:

    Love the Ape films. I remember recording all of them on VHS tapes of TV in the late 80’s. My mind was blown away when Sci-Fi channel, in its infancy reran the TV series. The change in human behavior made me so damned angry!!! But hey, it was more apes! As much as I love toys, none of the POTP toys have appealed to me. A 3-3/4″ “vintage” style and I’m in! Jut don’t over price them like ZIca and Super7 have…Considering parts sharing and army building, $5-$10 per figure is the max I would pay!

    play sets would be awesome. I would love to see some stuff done with cardboard, vinyl and cloth for that cheep/retro vibe…A ruined statue of liberty would be all kinds of awesome/insane. Considering the upcoming film, and the iconic nature of that scene, I could see Toys R us supporting that as an exclusive.

    • Jeff Cope Jeff Cope says:

      Shawn, I really wouldn’t expect NECA to go the vintage style on POTA. IF they do any 3-3/4″ (and, it’s a BIG “if”) they’d be at least $10 based upon the pricing of their 3-3/4″ Gears of War figures.

      On a side note, I don’t feel Zica and Super7 are overcharging for their figures. They are very small runs which don’t benefit from the economies of scale that the big companies get. We’re talking maybe 3,000 figures for Zica vs 100,000 for any given Hasbro or Mattel figure. The cost of production is so high these days that the more you can spread out over a large production run the less it ends up costing to manufacture. Zica and Super7, doing much smaller runs, have much higher production costs that have to be passed along to the consumer.

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