New for 2014 – Mattel’s 3.75″ Evergreen Batman Line
January 11, 2014

BatEG4inTargetDisplay1

As we start the new year and stores start re-setting their post-holiday aisles, more new products are hitting stores now.  As we saw at SDCC last year Mattel is thinking small when it comes to retail.  Smaller figures that is.   The “evergreen’ Batman line is shrinking from 5″ to 3.75″ and Batman is bringing along all of his super friends to a pretty extensive first wave of members of the Justice League and more villains! These figures are still kind of chunky and stylized even in their smaller form.   They seem to by a combination of New 52 costumes and new designs created by Mattel.

There’s a wave of single carded figures, 2 five figure multi-packs and a 3-pack with Robo Joker.   As of this writing I have only seen these figures at Target stores.

I haven’t had a chance to open any of them yet, so you’re going to have to admire them carded/boxed first.

First we’ll look at some of the single carded figures.   There are single carded figures of “regular” Batman and Robin, but I didn’t grab those since they are also in the multi-packs.

Superman

BatEG4inSupermanCrdFt BatEG4inSupermanCrdBk

The Flash

BatEG4inFlashCrdFt BatEG4inFlashCrdBk

Az Bats (Blue version.  The red repaint is in a multi-pack)

BatEG4inAzBatCrdFt BatEG4inAzBatCrdBk

The Joker

BatEG4inJokerCrdFt BatEG4inJokerCrdBk

Target Exclusive Gotham City All-Stars 5 Pack. (this set was available on Target.com in late 2013)

BatEGbox2Ft BatEGbox2Bk

 Gotham City Showdown Multi-pack

BatEGbox1Ft BatEGbox1Bk

The Joker Robo Rampage set

BatEG4inJokerHammer1

And finally one tail-end 5″ figure I had never seen before – Robin!

BatEG5inRobinCrdFt BatEG5inRobinCrdBk

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

8 Comments »

  • Nick says:

    Did you find the 7-pack at target as well or did you get it via the internet ?

  • Ricky says:

    Looks like yet another “boys only” line from Mattel. Disappointing.

  • BubbaShelby says:

    I found these at my local Target the other day and picked up Azrael. I do wish they had stayed with the larger scale, and at this scale some of these figures come across as direct descendants of the Infinite Heroes line (which is sure to anger plenty of fans) but if you liked the 5″ versions, you’ll be fine with this line. And it is nice to see so much variety of characters right off the…ahem…bat.

  • Berrto says:

    Looks like Mattel just took a huge dump on Toy shelves everywhere. Clearly Mattel is run by folks with some sort of severe mental deficiency.

  • Skott says:

    I’m heartbroken by the scale change in this line. I love the stylized look and got all the individual characters (and a couple of the Batman variants) in the larger size, but I’m not about to start the series over. Shame too, they’re really fun and I was so excited when I saw the new wave until I found out they shrunk. Oh well.

  • Darrell says:

    Most definitely not for me. But if it gets a whole new generation of kids into collecting action figures and supporting DC heroes, I guess it’s a good thing. I’m just finding it really hard to let the DC Universe Classics line go, but I guess it’s time to face facts and move on, even if it means my collecting days are over for awhile.

  • George says:

    Going to Target this weekend. Maybe they’ll have some of these on the shelves. I’ve liked this line thus far.

  • Wrenn says:

    Found all these except the Clayface set at a Canadian Target today. The Clayface set was all I really wanted today so I left them but I will go back when I have more cash. Also had 4″ Batmobile and 6″ scale kicking action ones, where you squeeze a trigger and the figure spins around. Had Batman, Scarecrow and Mr. Freeze. Hopefully Scarecrow sees a proper release. Bummed about the switch from 6″ to 3.75, but I still think they are fun. Too bad it looks like 6″ Bane and Riddler will never get released…

Leave a Comment

(required)

(required)

What is the sum of eight + nine ? (required)
Important: type in your answer for "Verification" as numerals, not letters.

 

ARCHIVES

 

SPONSORS
BBTS-gen-250x250afi

 

liveauctioneers

 

300x250_aff_captsale

 

toys_apr21-star_300x250

 

tim-bruckner-250px

 

associates-trade-in_Edits_Associate_300x250

 

your-ad-here