New For 2014 – Mattel’s DC Total Heroes Wave 1
January 13, 2014

The next new Mattel line we are looking at for 2014 is the 6″ mass retail value line “DC Total Heroes.”   This first wave of the 6″ figures is now hitting mass retail shelves and on-line retailers such as and   This line of stylize figures that utilize the same basic “buck” will be a hybrid line at both mass retail and quarterly releases on

This is meant to be a “budget” line for kids and collectors.  Still 6″ in height, but with fewer paint ops and less articulation than a figure like Mattel’s DC Universe classics line in order the keep the suggested retail price down to around $10.

The first retail wave consists of: Superman, Batman, The Flash and Aquaman.   The first two releases will be Black Manta, Batman Beyond (with Micron) and John Stewart/Green Lantern Corps.


Photos provided by Matt Stein.



The Flash


Future releases will include: Sinestro, Bizarro, Hal Jordan, Mr. Freeze and a repaint of Batman.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Jay says:

    These look cooll! Here’s hoping they work in more villains and some females (Wonder Woman really should be there at least).

  • nquick says:

    I think this line looks real good. It has potential and I like it better than DC 3.75 line.

  • Jim Abell says:

    Anybody else find it odd that the artwork used on Superman’s backer card is pre-New 52?

  • Matt says:

    Its not Pre New 52, its from the first issue of Action Comics 1 from New 52

  • Nemar says:

    I cannot believe how fans have taken to this line. Sure I love DC figures but I do not see any appeal in these. All the backlash seems to have faded with the wind…oh well to each his own, sadly though, support for this line means they will probably never go back to the old style.

  • John says:



  • Wrenn says:

    Found these today at a Canadian Target, at 14.99. picked up all four, l think they are fun. They also had the DC Multiverse stuff out, all of the 3.75” Batman stuff with the exception of that Clayface set, and Amazing Spider Man 2 Legends. Waiting til tomorrow pay day to really stock up lol

  • Ron says:

    Cartoony and okay for moms & kids (Mattel’s target buyers) – but for adult collectors? I don’t think so. I’ll pass. I’ll certainly miss the superior DC Universe Classics and 4 Horsemen sculpts. (Oh well, if Marvel Legends could make a comeback, perhaps one day DCUC can also.)

    • Eric Nixon says:

      I ditched the Mattel stuff a while back. I pretty much buy DC Collectibles exclusively. They’re a little pricey, but the quality and design is top notch.

      • Ron says:

        I hear you, but I had switched from DC Direct (now DC Collectibles) to Mattel’s DC Universe Classics for the better articulation. DC Direct never had very good articulation and many times joints broke. So I only kept those DC Direct characters that Mattel never got to make. Different Strokes, but it’s all good!

  • Great White North says:

    Has anyone seen or heard of package variations for this series?
    I know of two different cardbacks for Superman??

  • John Wood says:

    Seems like it’s aiming to be a descendent of Kenner’s Super Powers Collection, which is a good thing – a non-repetitive, character rich, kid friendly line. Could be a great thing.

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